To be the number one Wholesale Distributor for branded household goods in West Africa.
To increase the width and depth of our retail distribution network.
To build relationships and alliances with multinationals/local companies in our markets with a view to distributing for them.
To increase the companyâ€™s reach by strengthening the business infrastructure in terms of manpower, branches and delivery systems.
To broaden our product portfolio and offerings thereby increasing our share of ownership/presence in all class of outlets.
To focus on products that are not import substitutable, and hence ensure low duty rates and low competition from the local market.
To backward integrate products which are import substitutable, in the hope of building self reliance and creation of employment with the importing countries.
Wigmore Trading recognises that there are social responsibilities associated with conducting its business. Where we identify these responsibilities, we take on appropriate action to fulfil them. The only way that we can achieve this is by working together both as a company and with our customers and it is this that underpins our vision, mission and values.