WIGMORE TRADING LTD, 5TH FLOOR, MULLINER TOWERS, FORMER NNPC BUILDING 39, ALFRED REWANE WAY, IKOYI LAGOS

HOURS: 6 AM -4 PM PST M - TH; 6 AM - 3 PM PST FRI

+234 1 2934174 +234 1 2934176

10 PRIX vs Alomo vs Orijin Bitters – 2025 Comparison for Nigerian Buyers
Get in touch on Whatsapp now:

Looking to stock the best-selling bitters brands in Nigeria? When comparing 10 PRIX vs Alomo vs Orijin bitters, it’s clear that each brand serves a unique market segment with distinct appeal, pricing, and consumer behavior.

Whether you’re a retailer, bar owner, or distributor, this side-by-side comparison will help you decide which bitters brand—or combination—is best for your target customers. We’ll explore taste, alcohol content, packaging, demand trends, and profit margins.


Overview of the Three Brands

Brand Country of Origin Alcohol Type Target Audience
10 PRIX Nigeria Herbal Alcohol Budget consumers, stamina users
Alomo Bitters Ghana (Kasapreko) Herbal Alcohol Mature buyers, traditional users
Orijin Bitters Nigeria (Guinness Nigeria) Herbal Alcohol Urban youth, nightlife audience

1. 10 PRIX Bitters – Affordable & Fast-Moving

Key Features:

  • Herbal bitters focused on male vitality and energy

  • Strong demand in rural and urban informal markets

  • Commonly consumed in single shots or daily doses

  • Highly affordable – strong turnover rate

  • Available in 100ml, 200ml, 750ml bottles

Pros:

  • Low price point = high sales volume

  • ✅ Great for micro-retailers and bars

  • ✅ Strong local brand presence

  • ✅ High markup potential per carton

Considerations:

  • Bitter taste may not appeal to casual drinkers

  • Limited brand prestige compared to Orijin or Alomo

Wigmore Trading Price Range: ₦9,800 – ₦12,000 per carton


2. Alomo Bitters – Premium, Herbal Heritage

Key Features:

  • Produced by Kasapreko (Ghana)

  • Marketed for general wellness and stamina

  • Trusted by older, health-focused consumers

  • Higher price point, positioned as a premium traditional brand

  • Comes in 200ml and 750ml bottles

Pros:

  • ✅ Strong brand trust and longevity

  • ✅ High-quality packaging

  • ✅ Works well in pharmacies and wellness outlets

  • ✅ Ideal for mid to high-income consumers

Considerations:

  • Slower turnover in low-income areas

  • Costlier than alternatives

Wigmore Trading Price Range: ₦11,000 – ₦13,500 per carton


3. Orijin Bitters – Urban Lifestyle Favorite

Key Features:

  • Made by Guinness Nigeria

  • Infused with traditional herbs but has bolder alcoholic flavor

  • Widely distributed in nightclubs, bars, and supermarkets

  • Very popular among young adults and partygoers

Pros:

  • ✅ Major brand visibility

  • ✅ Excellent for modern retail channels

  • ✅ Attractive to both men and women

  • ✅ Strong secondary marketing by Guinness

Considerations:

  • Higher competition and stricter pricing

  • May not appeal to older or traditional buyers

Wigmore Trading Price Range: ₦13,000 – ₦15,000 per carton


Comparison Summary Table

Feature 10 PRIX Alomo Orijin
Taste Profile Strong, herbal, sharp Smooth, herbal-bitter Bold, slightly spicy
Best For Micro shops, rural bars Pharmacies, mature consumers Nightlife, supermarkets
Retail Demand Very high Moderate to high High (youth-focused)
Profit Margin Excellent Good Moderate to good
Sizes Available 100ml, 200ml, 750ml 200ml, 750ml 200ml only
Alcohol Strength High Medium-high Medium-high
Brand Prestige Low to mid High Very high

Which Bitters Should You Stock?

Choose 10 PRIX if:

  • You’re selling to market traders, bars, or in low-cost environments

  • You want high daily turnover and quick cash flow

Choose Alomo if:

  • You serve health-conscious, older consumers or wellness retail

  • You need a premium bitters option to round out your shelf

Choose Orijin if:

  • You’re targeting urban youth and nightlife buyers

  • You operate a supermarket, club, or modern retail outlet

💡 Best Strategy: Stock all three in balanced quantities to appeal to different customers and maximize total profit.


Where to Buy 10 PRIX, Alomo & Orijin Bitters in Bulk

Wigmore Trading is a top supplier of all three brands—100% NAFDAC-approved, fresh, and ready to ship.

Why Choose Wigmore?

  • ✔️ Wholesale pricing on all sizes and brands

  • ✔️ Delivery to Lagos, Abuja, Port Harcourt & more

  • ✔️ Mix-and-match cartons in one order

  • ✔️ Reliable stock, consistent expiry dates

  • ✔️ Order by WhatsApp or online

📞 WhatsApp: +234-91-633-52137
🌐 www.wigmorewholesale.com

Wigmore Trading can help you grow your bitters business with reliable supply and brand flexibility.


Back to News

No Comments Yet.

Comments are closed.

VISIONARY, BOLD, DISRUPTIVE

Each month, Wigmore team of experts contribute to the latest insights and analysis, setting the agenda and leading the discussion on unlocking capital so you can put it to work.

Talent Management Outsourcing in Nigeria

Talent management outsourcing in Nigeria is becoming a strategic solution for companies seeking to optimize human resources and focus on their core business operations. It involves engaging an external partner...

Read More

Choosing the Right Provider for Outsourced HR Solutions in Lagos

In today’s competitive business environment, companies in Lagos are increasingly turning to outsourced HR solutions to enhance efficiency, reduce costs, and focus on core business operations. From recruitment to payroll...

Read More

Affordable SME Accounting Services in Lagos for Growing Businesses

Running a small or medium-sized enterprise (SME) in Lagos comes with financial complexities that can slow growth if not managed properly. From tax compliance to bookkeeping and payroll, professional SME...

Read More

Streamline Your Finances with Expert Financial Reporting Support in Nigeria

In Nigeria’s fast-paced business environment, accurate and timely financial reporting is essential for companies looking to maintain compliance, attract investors, and make strategic decisions. However, many businesses face challenges in...

Read More

Efficient Accounts Receivable Services in Nigeria

Efficient management of accounts receivable is crucial for businesses operating in Nigeria. Late payments, mismanaged invoices, and cash flow challenges can hinder growth. Accounts receivable services in Nigeria offer tailored...

Read More

Wigmore Trading, FMCG Distributors, Wholesale and Logistics in Lagos, Nigeria. Abuja & West Africa. | Wigmore Trading Nigeria | Wigmore Trading Nigeria