10 PRIX vs Alomo vs Orijin Bitters – 2025 Comparison for Nigerian Buyers
Looking to stock the best-selling bitters brands in Nigeria? When comparing 10 PRIX vs Alomo vs Orijin bitters, it’s clear that each brand serves a unique market segment with distinct appeal, pricing, and consumer behavior.
Whether you’re a retailer, bar owner, or distributor, this side-by-side comparison will help you decide which bitters brand—or combination—is best for your target customers. We’ll explore taste, alcohol content, packaging, demand trends, and profit margins.
Overview of the Three Brands
Brand | Country of Origin | Alcohol Type | Target Audience |
---|---|---|---|
10 PRIX | Nigeria | Herbal Alcohol | Budget consumers, stamina users |
Alomo Bitters | Ghana (Kasapreko) | Herbal Alcohol | Mature buyers, traditional users |
Orijin Bitters | Nigeria (Guinness Nigeria) | Herbal Alcohol | Urban youth, nightlife audience |
1. 10 PRIX Bitters – Affordable & Fast-Moving
Key Features:
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Herbal bitters focused on male vitality and energy
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Strong demand in rural and urban informal markets
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Commonly consumed in single shots or daily doses
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Highly affordable – strong turnover rate
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Available in 100ml, 200ml, 750ml bottles
Pros:
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✅ Low price point = high sales volume
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✅ Great for micro-retailers and bars
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✅ Strong local brand presence
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✅ High markup potential per carton
Considerations:
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Bitter taste may not appeal to casual drinkers
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Limited brand prestige compared to Orijin or Alomo
Wigmore Trading Price Range: ₦9,800 – ₦12,000 per carton
2. Alomo Bitters – Premium, Herbal Heritage
Key Features:
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Produced by Kasapreko (Ghana)
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Marketed for general wellness and stamina
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Trusted by older, health-focused consumers
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Higher price point, positioned as a premium traditional brand
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Comes in 200ml and 750ml bottles
Pros:
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✅ Strong brand trust and longevity
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✅ High-quality packaging
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✅ Works well in pharmacies and wellness outlets
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✅ Ideal for mid to high-income consumers
Considerations:
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Slower turnover in low-income areas
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Costlier than alternatives
Wigmore Trading Price Range: ₦11,000 – ₦13,500 per carton
3. Orijin Bitters – Urban Lifestyle Favorite
Key Features:
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Made by Guinness Nigeria
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Infused with traditional herbs but has bolder alcoholic flavor
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Widely distributed in nightclubs, bars, and supermarkets
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Very popular among young adults and partygoers
Pros:
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✅ Major brand visibility
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✅ Excellent for modern retail channels
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✅ Attractive to both men and women
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✅ Strong secondary marketing by Guinness
Considerations:
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Higher competition and stricter pricing
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May not appeal to older or traditional buyers
Wigmore Trading Price Range: ₦13,000 – ₦15,000 per carton
Comparison Summary Table
Feature | 10 PRIX | Alomo | Orijin |
---|---|---|---|
Taste Profile | Strong, herbal, sharp | Smooth, herbal-bitter | Bold, slightly spicy |
Best For | Micro shops, rural bars | Pharmacies, mature consumers | Nightlife, supermarkets |
Retail Demand | Very high | Moderate to high | High (youth-focused) |
Profit Margin | Excellent | Good | Moderate to good |
Sizes Available | 100ml, 200ml, 750ml | 200ml, 750ml | 200ml only |
Alcohol Strength | High | Medium-high | Medium-high |
Brand Prestige | Low to mid | High | Very high |
Which Bitters Should You Stock?
Choose 10 PRIX if:
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You’re selling to market traders, bars, or in low-cost environments
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You want high daily turnover and quick cash flow
Choose Alomo if:
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You serve health-conscious, older consumers or wellness retail
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You need a premium bitters option to round out your shelf
Choose Orijin if:
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You’re targeting urban youth and nightlife buyers
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You operate a supermarket, club, or modern retail outlet
💡 Best Strategy: Stock all three in balanced quantities to appeal to different customers and maximize total profit.
Where to Buy 10 PRIX, Alomo & Orijin Bitters in Bulk
Wigmore Trading is a top supplier of all three brands—100% NAFDAC-approved, fresh, and ready to ship.
Why Choose Wigmore?
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✔️ Wholesale pricing on all sizes and brands
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✔️ Delivery to Lagos, Abuja, Port Harcourt & more
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✔️ Mix-and-match cartons in one order
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✔️ Reliable stock, consistent expiry dates
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✔️ Order by WhatsApp or online
📞 WhatsApp: +234-91-633-52137
🌐 www.wigmorewholesale.com
Wigmore Trading can help you grow your bitters business with reliable supply and brand flexibility.
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