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Sales Advisory · Nigeria & West Africa

Advice from a firm that also owns the trucks.

Most market-entry advisors will hand you a strategy deck. Ours comes from a company that sells to 210,000 businesses, runs its own warehouses, clears its own containers and answers for its own P&L — which means the advice has been tested on us before it’s ever given to you. Enter Nigeria and West Africa with people who trade here every working day.

Market entry to sales execution Nigeria + West Africa via Lagos & Accra Scoped in writing before any commitment First 15 minutes free
Who calls the advisory desk

Three kinds of client, one kind of question.

Different starting points — the same underlying question: how do I make this market work without paying its tuition in mistakes?

The entering brand

International brands & manufacturers

You have product, capital and ambition — and no map of Nigerian retail, regulation or distribution. You need the market read before the market commitment.

"Should we enter, how, with whom — and what will it really cost?"
The scaling trader

Importers & exporters growing up

Your trade works but doesn't scale: sourcing is ad hoc, customs is friction, sales depend on you personally. You need the operation systematised.

"How do I go from deals to a business?"
The evaluating investor

Foreign investors sizing the market

The macro story is compelling; the ground truth is opaque. You need honest, operator-level intelligence before capital moves — not a report written from abroad.

"What's actually true here, and who can I trust to tell me?"
What the engagement covers

Four disciplines, from map to money.

Take one, or take the chain — each pillar feeds the next, and every engagement is scoped to exactly what you need.

PILLAR 01

Market entry & regulatory reality

  • The honest market read: demand, pricing, competition and where your product genuinely fits
  • Customs, import regulation and product-registration realities before they surprise you — our operations leadership worked inside the inspection system
  • Entry structure: import and distribute, local partner, or register locally ($200, handled)
PILLAR 02

Route-to-market design

  • Distribution architecture: which channels, which regions, which sequence
  • Pricing that survives the chain — from landed cost to shelf, margin by margin
  • Access to a live network: 210,000+ business customers across every outlet class, if the plan calls for it
PILLAR 03

Sales execution

  • Finding and qualifying the customers who'll actually buy — not a list, a pipeline
  • Negotiating and closing alongside you, with terms built to survive their tenth month
  • Standing sales capacity when you need it: subscribe a sales team from $495/month
PILLAR 04

Visibility & marketing

  • Marketing strategy tuned to how Nigerian buyers actually discover and trust brands
  • In-market execution through our marketing & sales services and retail merchandising
  • Trade presence: exhibitions and events where your category's buyers gather
The difference

Consultants describe the water. We swim in it daily.

Every recommendation we make is one we could be asked to execute — and often are. That changes the advice: no strategy we wouldn't stake our own trucks, warehouse space and sales team on ever reaches your desk. And when the plan is agreed, the same firm can become the plan's execution.

PROOF, NOT PROMISESAn operating machine behind the advice

210,000+ customers served, 150+ supplier relationships, our own store, fleet and customs desk — the dataset your strategy is built from.

ADVISORY → EXECUTIONThe plan can hire its author

Appoint us as your distributor, subscribe a team, use our warehouse — the strategy and its delivery under one roof, if you choose.

DECLARED OPENLYWe're an operator, and we say so

Yes, sometimes our advice will point to our own services — and we'll tell you exactly when it does, and when someone else is the better answer. The conflict is disclosed; the recommendation is yours to weigh.

How an engagement starts

From first call to first result.

No retainers before scope, no scope before conversation. The founding rule applies here hardest: everything in writing.

STEP 01

Fifteen free minutes

Book the consultation and tell us what you're trying to do. We'll tell you honestly whether advisory helps — and if we're not the right fit, we'll say so in minute five.

STEP 02

A written, scoped proposal

What we'll do, what it costs, how long it takes, what you'll hold in your hands at the end — priced and put in writing before you commit a single naira, dollar or pound.

STEP 03

Advice — or advice plus hands

Pure advisory if you have your own execution; the advisory-to-execution chain if you'd rather one accountable partner carry the plan into the market it was written for.

Straight answers

Before you write to the desk.

What does advisory cost?
It's scoped and priced in writing per engagement — a market-read for an entering brand and a full route-to-market build are different animals, and pretending one price fits both would be the kind of dishonesty this company was founded against. What's always true: the first 15 minutes are free, the proposal costs nothing, and the price on the proposal is the price you pay.
Are you independent advisors?
No — and we think that's the point. We're an operator that advises, which means our intelligence is first-hand and our recommendations are executable. It also means we occasionally have skin in the game: where a recommendation involves our own services, we say so explicitly and you weigh it accordingly. An "independent" advisor with no operations has no conflict — and no warehouse, no customs desk, and no 210,000 customers to test ideas against either.
Do you only cover Nigeria?
Nigeria is home turf and deepest expertise; Ghana runs through our Accra office; and wider West African questions are handled with honest gradations of confidence — we'll tell you where our knowledge is first-hand and where we'd be researching alongside you. London and New York teams handle engagements in your time zone.
Can you just do it for us instead of advising?
Often, yes — that's the advisory-to-execution chain: distribution, subscribed sales and back-office teams, warehousing, customs and marketing are all in-house. Plenty of engagements start as advice and end as an operating relationship. Some clients skip the advice entirely; we'd gently suggest the market read first — it's the cheapest mistake-insurance we sell.
What do we actually receive at the end?
Whatever the written scope promised — typically a concrete, numbers-included plan you could hand to any operator, plus the working sessions where it was pressure-tested. What you won't receive: a hundred-slide deck that describes your industry back to you. If a deliverable wouldn't change a decision, it doesn't go in the scope.
The desk is open

The market's tuition is expensive. The advice isn't.

Fifteen free minutes tells you whether we can help; a written proposal tells you exactly what help costs. Both are cheaper than learning Nigeria the hard way.

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