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Business & Manufacturing Consultants · Nigeria

Sales Advisory Services in Nigeria

We are here to help you get the maximum exposure for your goods and brands in Africa. Our consultant advisors are on hand to advise on how best to maximise the exposure of your goods and brands in Nigeria, Africa. Whether you are a small importer / exporter or a large-scale multinational brand, we have the insight to provide you with the crucial advice that will only save you time but money when establishing your products in Nigeria.

We are here to help you get the maximum exposure for your goods and brands in Africa. Our consultant advisors can advise on how best to maximize the visibility of your products throughout Nigeria & across all of Africa. Let us save you time & money when establishing yourself with everything from just marketing strategies to more specific country insights like customs regulations that will affect what is allowed into any given African nation–let’s talk today!

There are many ways to get exposure for your goods and brands in Africa, but they won’t succeed if you’re not committed. We know what it takes to make African markets work for businesses like yours, with the advice of our consultant advisors who will be on hand every step of the way–whether through outbound marketing or internal expansion-to help ensure success.

Wigmore Trading is a sales advisory firm that provides services for foreign investors. We help them navigate the complex Nigerian market and provide them with opportunities to grow their business. Our team of experts will work closely with you, so you can focus on your core competencies while we handle everything else.

We’ll be there every step of the way, from finding new clients to negotiating contracts and closing deals. You won’t have to worry about anything because we know how important it is for our clients to feel confident in us as they do in themselves when making such an investment decision. That’s why we offer a 100% satisfaction guarantee – if you aren’t happy, neither are we!

CONTACT US TODAY TO SEE HOW WE COULD HELP YOU GROW YOUR BUSINESS!

Who this is for

Three clients, one question: "will making this work?"

The local manufacturer

Scaling Nigerian production

You make something the market wants and you're hitting the growing pains — input costs, capacity, quality consistency, distribution beyond your home region. You need advice from people who buy from factories like yours and know why some win shelf space and some don't.

The importer

Considering making it locally

FX and duty maths have you eyeing local production or assembly of what you currently import. The make-vs-import decision is the biggest bet you'll place this decade — worth an honest reckoning before the capital moves.

The overseas brand

Evaluating Nigerian production

You're weighing contract manufacturing, local assembly or a production presence in West Africa. You need ground truth on suppliers, standards, costs and routes to market — before the feasibility study becomes a cautionary tale.

The work

Six questions we help you answer properly.

Scoped individually or as one engagement — every answer lands in writing, with numbers where numbers exist.

Question 01

Will it sell?

Demand validation from people who sell daily: category volumes, price points the trade accepts, and what buyers in our own network say when we ask them — because we can actually ask them.

Question 02

What will inputs really cost?

Sourcing of raw materials and packaging, locally and imported — quoted from real supplier relationships and the commodities desk, not from last year's price list.

Question 03

Can you make it consistently?

Production planning and capacity reality-checks: what your setup can honestly produce, where the bottlenecks hide, and what consistency the trade will hold you to — from the buyer's side of the relationship.

Question 04

Will it pass — and keep passing?

Quality systems and standards navigation for the registrations your product needs (NAFDAC, SON and the rest) — we guide the process and the documentation honestly, without ever promising an outcome that belongs to a regulator.

Question 05

Make it or import it?

The economics head-to-head: landed cost with duty (run it yourself on our duty calculator) versus local production cost — with FX scenarios, because in Nigeria the exchange rate is a business partner.

Question 06

Who will carry it to market?

The question most feasibility studies forget: route to market for what you make — which our distribution machine can answer with more than a diagram.

Why a trading company

Because the ladder from trade to manufacturing is our whole worldview.

Our vision is explicit: trade what the region can't yet make, and help make what it can. Every great Nigerian industrial story — from the Dantata trading house to the Dangote Refinery — climbed the same ladder, and helping businesses climb it is the point of this consultancy, not a sideline.

It's also why we won't call ourselves "independent": we're an operator with skin in this market, and that cuts both ways — our advice is tested on our own money, and where a recommendation points at our own services, we flag the conflict in the report itself, exactly as we do in our advisory practice.

The ladder we help you climb
RUNG 01
Trade itImport or buy local, learn the market with inventory you can exit
RUNG 02
Distribute itOwn the customer relationships and the demand signal
RUNG 03
Assemble itLocal packing or assembly — duty advantages, faster response
RUNG 04
Make itFull local production, priced in naira, sheltered from the FX weather
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What we're not — said before you pay us

We're not a plant-engineering firm, a lean-six-sigma certification body or an audit house. When your project needs machinery specified, a factory floor designed or an ISO certificate issued, we'll say so in the report and point you to specialists who do that for a living — then handle the parts that are ours: the market, the supply chain, the economics and the route to sale.

How it starts

The house rules, as always.

STEP 01

Fifteen free minutes

Book the consultation and describe the product and the decision you're facing. If we're the wrong desk for it, you'll hear that first.

STEP 02

A written, priced scope

Which of the six questions we'll answer, how, by when and for what fee — one document, no meter running before you've agreed to it.

STEP 03

Findings you can act on

Numbers, recommendations and conflicts flagged — a report any operator could execute, with our own services as an option on the menu, never the fine print.

Straight answers

Before you engage us.

Why take manufacturing advice from a trading company?
Because the most expensive manufacturing mistakes in Nigeria are rarely made on the factory floor — they're made in the assumptions about demand, input costs, standards and distribution. Those are precisely the things a company that buys, moves and sells goods daily knows cold. For the factory floor itself, we bring in or refer specialists, and say so openly.
Are you independent consultants?
No — and we've stopped pretending otherwise anywhere on this site. We're an operator: our advice comes from running our own trading, distribution and warehousing business, and sometimes the best answer will involve our services. When it does, the conflict is flagged in the report itself, alongside alternatives. An operator's advice with declared interests beats an "independent" report written from a desk.
Can you handle NAFDAC or SON registration for us?
We guide the process — requirements, documentation, sequencing, realistic timelines — and can manage the legwork within an engagement. What we won't do is promise an approval or a date, because those belong to the regulator, and anyone who guarantees them is selling you something other than the truth.
What does an engagement cost?
Scoped and priced in writing after a free 15-minute call — a single make-vs-import analysis and a full feasibility engagement are very different jobs. The written proposal costs nothing, and if we think the question doesn't need a consultant at all, we'll tell you in the first call and save us both the paperwork.
How is this different from your other consulting pages?
Three desks, one brain: sales advisory serves brands entering the Nigerian market; the retail supply chain consultancy serves retailers operating in it; and this desk serves businesses making things — or deciding whether to start. Come in any door; we'll redirect you internally if you've picked the wrong one.
The making question

Deciding whether to make it in Nigeria? Decide with the numbers.

Fifteen free minutes to hear the decision you're facing; a written scope if we can help; findings tested against a market we trade in every day.

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