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Business & Manufacturing Consultants · Nigeria

Company Profile

Wigmore Trading Limited (RC 1098828) is one of West Africa’s fastest growing Trader and Wholesale Distributor based in Lagos Nigeria. Our focus is to source quality branded goods worldwide at low and competitive prices to satisfy the ever increasing demand in West Africa. We carry a wide range of both food and non-food products. We specialise in Health and Beauty Aids, Confectionery, Groceries, Household, Wines & Spirits and Baby Care products with consistent availability, exceptional lead times and maximum product shelf life.

Ever changing and exciting promotions keep the business alive and provide endless opportunities together with terrific value for money deals on essential products that our exporters need. Over the years we have continuously invested in our growth as we are delivering at an increasingly high standard to our customers worldwide.
Wigmore Trading provides an all-round service, which creates a one-stop shop that accommodates all of our customer needs. From order origination to its completion we provide a hands-on service, giving our customers the peace of mind that all factors to the process are efficiently handled with a continued support from our experienced Team. We understand the different aspects faced by customers, and work alongside them to ensure their needs are met.

We aim to offer our professional customers the very best service, choice of products and value for money. By working closely with our customers and suppliers, we have a fantastic extended range available. Our core product range includes; toiletries, household items, cosmetics, confectionery, stationery, hair, dental care, bath care, feminine and gent’s hygiene products, baby care products, batteries and hardware.

With thousands of lines covering food and non-food products, you will find everything for your business under one roof. As well as an emphasis on product quality and availability, our focus on value for money means that you can keep the cost of running your business to a minimum.

Wigmore Trading is committed to bringing you a full selection of grocery lines to help you fulfil all your catering requirements. Working with over 150 suppliers on a global scale, we offer an extensive choice of grocery products including Wigmore’s Own Brands along with recognised consumer brands, in a variety of sizes, to give you and your customers the best possible choice. Using our global purchasing abilities to buy the best value products in the market, we aim to get you the best possible products at competitive prices. We are known for supplying quality products from all the leading brands and working with major companies such as Kimberly-Clark, Proctor and Gamble, Reckitt Benckiser, SC Johnson, Colgate-Palmolive, Unilever and Dial.

We have an extensive range of wines, including rare wines from Australia, Italy, France and Chile. With our international connections you can be assured of knowledgeable buyers and consistent quality from our wines. We also have a large assortment of House Wines and exclusive labels from the best regions around the world. Our range of beers and spirits also gives you the chance to offer your customer something different and help you stay ahead of the competition. With beers from over 30 countries around the world, we have a truly unique offering.

We import and distribute a range of food and supermarket items such as; seasoning products, dried and canned fish, baking powder and biscuits, confectioneries and energy drinks.

Who this is for

Three clients, one question: "will making this work?"

The local manufacturer

Scaling Nigerian production

You make something the market wants and you're hitting the growing pains — input costs, capacity, quality consistency, distribution beyond your home region. You need advice from people who buy from factories like yours and know why some win shelf space and some don't.

The importer

Considering making it locally

FX and duty maths have you eyeing local production or assembly of what you currently import. The make-vs-import decision is the biggest bet you'll place this decade — worth an honest reckoning before the capital moves.

The overseas brand

Evaluating Nigerian production

You're weighing contract manufacturing, local assembly or a production presence in West Africa. You need ground truth on suppliers, standards, costs and routes to market — before the feasibility study becomes a cautionary tale.

The work

Six questions we help you answer properly.

Scoped individually or as one engagement — every answer lands in writing, with numbers where numbers exist.

Question 01

Will it sell?

Demand validation from people who sell daily: category volumes, price points the trade accepts, and what buyers in our own network say when we ask them — because we can actually ask them.

Question 02

What will inputs really cost?

Sourcing of raw materials and packaging, locally and imported — quoted from real supplier relationships and the commodities desk, not from last year's price list.

Question 03

Can you make it consistently?

Production planning and capacity reality-checks: what your setup can honestly produce, where the bottlenecks hide, and what consistency the trade will hold you to — from the buyer's side of the relationship.

Question 04

Will it pass — and keep passing?

Quality systems and standards navigation for the registrations your product needs (NAFDAC, SON and the rest) — we guide the process and the documentation honestly, without ever promising an outcome that belongs to a regulator.

Question 05

Make it or import it?

The economics head-to-head: landed cost with duty (run it yourself on our duty calculator) versus local production cost — with FX scenarios, because in Nigeria the exchange rate is a business partner.

Question 06

Who will carry it to market?

The question most feasibility studies forget: route to market for what you make — which our distribution machine can answer with more than a diagram.

Why a trading company

Because the ladder from trade to manufacturing is our whole worldview.

Our vision is explicit: trade what the region can't yet make, and help make what it can. Every great Nigerian industrial story — from the Dantata trading house to the Dangote Refinery — climbed the same ladder, and helping businesses climb it is the point of this consultancy, not a sideline.

It's also why we won't call ourselves "independent": we're an operator with skin in this market, and that cuts both ways — our advice is tested on our own money, and where a recommendation points at our own services, we flag the conflict in the report itself, exactly as we do in our advisory practice.

The ladder we help you climb
RUNG 01
Trade itImport or buy local, learn the market with inventory you can exit
RUNG 02
Distribute itOwn the customer relationships and the demand signal
RUNG 03
Assemble itLocal packing or assembly — duty advantages, faster response
RUNG 04
Make itFull local production, priced in naira, sheltered from the FX weather
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What we're not — said before you pay us

We're not a plant-engineering firm, a lean-six-sigma certification body or an audit house. When your project needs machinery specified, a factory floor designed or an ISO certificate issued, we'll say so in the report and point you to specialists who do that for a living — then handle the parts that are ours: the market, the supply chain, the economics and the route to sale.

How it starts

The house rules, as always.

STEP 01

Fifteen free minutes

Book the consultation and describe the product and the decision you're facing. If we're the wrong desk for it, you'll hear that first.

STEP 02

A written, priced scope

Which of the six questions we'll answer, how, by when and for what fee — one document, no meter running before you've agreed to it.

STEP 03

Findings you can act on

Numbers, recommendations and conflicts flagged — a report any operator could execute, with our own services as an option on the menu, never the fine print.

Straight answers

Before you engage us.

Why take manufacturing advice from a trading company?
Because the most expensive manufacturing mistakes in Nigeria are rarely made on the factory floor — they're made in the assumptions about demand, input costs, standards and distribution. Those are precisely the things a company that buys, moves and sells goods daily knows cold. For the factory floor itself, we bring in or refer specialists, and say so openly.
Are you independent consultants?
No — and we've stopped pretending otherwise anywhere on this site. We're an operator: our advice comes from running our own trading, distribution and warehousing business, and sometimes the best answer will involve our services. When it does, the conflict is flagged in the report itself, alongside alternatives. An operator's advice with declared interests beats an "independent" report written from a desk.
Can you handle NAFDAC or SON registration for us?
We guide the process — requirements, documentation, sequencing, realistic timelines — and can manage the legwork within an engagement. What we won't do is promise an approval or a date, because those belong to the regulator, and anyone who guarantees them is selling you something other than the truth.
What does an engagement cost?
Scoped and priced in writing after a free 15-minute call — a single make-vs-import analysis and a full feasibility engagement are very different jobs. The written proposal costs nothing, and if we think the question doesn't need a consultant at all, we'll tell you in the first call and save us both the paperwork.
How is this different from your other consulting pages?
Three desks, one brain: sales advisory serves brands entering the Nigerian market; the retail supply chain consultancy serves retailers operating in it; and this desk serves businesses making things — or deciding whether to start. Come in any door; we'll redirect you internally if you've picked the wrong one.
The making question

Deciding whether to make it in Nigeria? Decide with the numbers.

Fifteen free minutes to hear the decision you're facing; a written scope if we can help; findings tested against a market we trade in every day.

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