Wigmore Trading is the leading influencer marketing agency in Nigeria. We work with brands to create authentic and impactful campaigns that resonate with their target audience. With over 10 years of experience, we’ve worked on some of the most successful campaigns in Africa. Our network includes more than 100,000 influencers across all social media platforms – from Instagram to YouTube and beyond. Whether you’re looking for a blogger or vlogger to review your product, an Instagram model who can help promote your brand or someone who can get people talking about your latest campaign – we have it covered! And our team will provide regular updates so you know exactly what they are doing each step of the way. It’s time to take your business up a notch!
You don’t need us to tell you how important influencer marketing has become today – but did you know that it’s been estimated that by 2020, this industry could be worth $10 billion? That should give you an idea of just how big this opportunity is… But here’s something else interesting – according to Forbes Magazine, 92% of marketers say they plan on increasing their influencer budgets over the next year alone! So if there was ever a time when now would be a good time for YOU (yes – YOU!)to get involved in this game-changing trend…it’s NOW!! Get ahead of the curve and grow your brand presence in the most cost-effective and engaging way.
You make something the market wants and you're hitting the growing pains — input costs, capacity, quality consistency, distribution beyond your home region. You need advice from people who buy from factories like yours and know why some win shelf space and some don't.
FX and duty maths have you eyeing local production or assembly of what you currently import. The make-vs-import decision is the biggest bet you'll place this decade — worth an honest reckoning before the capital moves.
You're weighing contract manufacturing, local assembly or a production presence in West Africa. You need ground truth on suppliers, standards, costs and routes to market — before the feasibility study becomes a cautionary tale.
Scoped individually or as one engagement — every answer lands in writing, with numbers where numbers exist.
Demand validation from people who sell daily: category volumes, price points the trade accepts, and what buyers in our own network say when we ask them — because we can actually ask them.
Sourcing of raw materials and packaging, locally and imported — quoted from real supplier relationships and the commodities desk, not from last year's price list.
Production planning and capacity reality-checks: what your setup can honestly produce, where the bottlenecks hide, and what consistency the trade will hold you to — from the buyer's side of the relationship.
Quality systems and standards navigation for the registrations your product needs (NAFDAC, SON and the rest) — we guide the process and the documentation honestly, without ever promising an outcome that belongs to a regulator.
The economics head-to-head: landed cost with duty (run it yourself on our duty calculator) versus local production cost — with FX scenarios, because in Nigeria the exchange rate is a business partner.
The question most feasibility studies forget: route to market for what you make — which our distribution machine can answer with more than a diagram.
Our vision is explicit: trade what the region can't yet make, and help make what it can. Every great Nigerian industrial story — from the Dantata trading house to the Dangote Refinery — climbed the same ladder, and helping businesses climb it is the point of this consultancy, not a sideline.
It's also why we won't call ourselves "independent": we're an operator with skin in this market, and that cuts both ways — our advice is tested on our own money, and where a recommendation points at our own services, we flag the conflict in the report itself, exactly as we do in our advisory practice.
We're not a plant-engineering firm, a lean-six-sigma certification body or an audit house. When your project needs machinery specified, a factory floor designed or an ISO certificate issued, we'll say so in the report and point you to specialists who do that for a living — then handle the parts that are ours: the market, the supply chain, the economics and the route to sale.
Book the consultation and describe the product and the decision you're facing. If we're the wrong desk for it, you'll hear that first.
Which of the six questions we'll answer, how, by when and for what fee — one document, no meter running before you've agreed to it.
Numbers, recommendations and conflicts flagged — a report any operator could execute, with our own services as an option on the menu, never the fine print.
Fifteen free minutes to hear the decision you're facing; a written scope if we can help; findings tested against a market we trade in every day.
