Influencer marketing goes wrong when it's just "pay someone with followers and hope." Here's the process that makes it work.
We start with the goal — awareness, launch, sales — your audience, budget and how success will be measured, so the campaign has a point beyond "posts."
We match influencers to your actual customers and check the things that matter — real, engaged audiences over inflated follower counts and bought numbers.
We handle contact, rates, deliverables and usage rights — so you get fair terms and clarity on exactly what each creator will produce and post.
Briefing creators, agreeing content and captions, scheduling and coordinating the rollout — with you approving to whatever level you want.
Paid partnerships are disclosed as advertising standards require, and we keep your brand alongside creators who fit its values — not just its reach targets.
Reach, engagement and, where it can be measured, clicks and conversions — reported straight, so you know what worked and what to do next.
Influencers are grouped by audience size — and the biggest name is rarely the smartest spend. We match the tier to the job.
Small, tight-knit audiences with high trust and engagement. Great for local, niche or community-level pushes at low cost.
Often the sweet spot: strong engagement and real credibility with a targeted audience, usually the best value for money.
Broader reach while still holding decent engagement — established creators who can carry a campaign to scale.
Large reach and polished, professional creators — higher cost, for when you need real visibility fast.
Mass awareness and star power at premium cost, typically with lower engagement rates — for big launches and broad campaigns.
Influencer marketing works best when it isn't doing all the work alone. It amplifies a brand that already has a clear message and something to send people back to. That's why it sits inside Wigmore's wider marketing engine, not off on its own.
Strategy sets the direction, your own channels do the everyday work, and influencers carry it further to trusted audiences — one joined-up effort, not three disconnected invoices.
We sell real products to a real market, so we care whether a campaign works — not just whether it looks busy.
We pick creators whose audience is your customer, not whoever has the biggest number — because reach you can't sell to is just noise.
We check for authentic, active audiences and steer you away from inflated or bought followings that burn budget for nothing.
We know the Nigerian and West African creator scene and what actually resonates here — not a template imported from another market.
We report what the campaign did in plain numbers — including what underperformed — so the next one is sharper, not just prettier.
Influencer marketing campaigns are scoped and priced individually after a free initial consultation; there is no fixed package price. Influencers are independent third parties: Wigmore Trading identifies, vets, briefs and manages creators on your behalf, but does not control audience response or a creator's independent conduct, and campaign outcomes — reach, engagement, sales and virality — depend on many factors and are not guaranteed. Audience vetting reduces but cannot wholly eliminate the risk of inauthentic metrics. Paid partnerships are disclosed in line with advertising standards, and we advise on applicable Nigerian advertising regulation; final compliance responsibility rests with the advertiser. Creator fees, media and production costs are additional to management fees and confirmed in writing before a campaign runs.
Tell us the product, the goal and the budget in a free 15-minute call, and we'll come back with a written campaign scope — the right creators, managed properly, measured honestly.
