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Marketing Consultant

A marketing consultant to decide what your marketing should be in the Nigerian market: positioning, the channels worth your budget, the campaigns to run and how you'll know they worked. The person who writes the plan — and the brief that makes your content, ads and sales team pull in the same direction.
$595.00 per month Artwork adapted for you · placement confirmed with proof
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Marketing Consultant — All Services
What the consultant owns

Strategy, then direction — not just activity.

The thinking that decides where your marketing money goes, and the plan everyone else executes against.

Positioning & messaging

Who you're for, why you win, and the message that lands in this market — the foundation everything else is built on.

Channel & budget plan

Which channels actually deserve your spend here — digital, social, trade, field — and how to split a limited budget across them.

Campaign direction

The campaigns to run and the brief behind them — so your content and ad spend execute a plan, not a whim.

Measurement & reporting

What "working" means, the numbers that prove it, and a monthly read on what to double down on and what to cut.

Brand & competitor read

How you show up against the competition, where the gaps are, and how to sharpen the brand to take them.

Directs your doers

Briefs and priorities for your content creators, ad buyers and sales team — the consultant conducts, they play.

Where this role fits

Hire the brain, then the hands. In that order.

Most marketing money is wasted running activity with no strategy behind it — boosting posts, buying ads and printing flyers without a plan for who they're for or how you'll measure them. A marketing consultant fixes the order of operations: strategy first, then the doers execute it.

So this role pairs naturally with the people who do the marketing. The consultant sets the plan; your other Wigmore services run it — and everything points the same way instead of pulling apart.

The consultant directs · these execute
Social Media Content runs the content calendar — $395/mo
BD & Lead Generation works the pipeline — from $545/mo
Market Researcher supplies the evidence — from $595/mo
Sales team closes what the marketing surfaces
Who this is for

When you need a plan, not just more posts.

The consultant earns its fee when the problem is direction, not manpower.

Spending without a strategy

You're already paying for ads or content but can't say what it's building or whether it's working. The consultant gives it a spine.

Entering the market

New to Nigeria or launching a product and need a marketing plan built for how this market actually behaves — not a template from abroad.

Team without a lead

You have people making content and chasing leads but nobody senior setting the direction. The consultant becomes that head.

Pick your hours

Two packages. Same senior thinking.

Part-time

20 hours per week

A dedicated marketing consultant
Positioning, channel & budget plan, campaign direction
Monthly measurement & reporting
Right for setting strategy & steering an existing team
$595/month
Start part-time
Full-time

35 hours per week

Everything in part-time, at full presence
Acts as your outsourced head of marketing
Hands-on direction of a full marketing programme
The choice for a launch or an aggressive growth push
$795/month
Start full-time
Want the strategist and the doers together? We can bundle the consultant with content, lead-gen or research as a single marketing engine — email sales@wigmoretrading.com with your goals and budget. You can also subscribe and pay by card on our pay-online page.
From subscribe to strategy

A plan you can act on — fast.

STEP 1Subscribe or message usPick a package — we respond within one working hour by email to get started.
STEP 2Intro & discovery callMeet your consultant and team leader; walk them through your business, goals, budget and what's happening now.
STEP 3Strategy & planPositioning, channel and budget plan, and a campaign roadmap with clear success measures.
STEP 4Direct & measureThe consultant briefs your doers, steers execution and reports monthly on what's working.
Straight answers

Asked before every subscription.

Does the consultant do the marketing, or just plan it?
Primarily plan and direct it. This role owns the strategy — positioning, channel and budget planning, campaign direction and measurement — and briefs the people who execute. If you also need the doing, we pair the consultant with social media content, lead generation or a sales person. The point of the consultant is that all of that runs to one plan instead of pulling in different directions.
How is this different from your Market Researcher or BD roles?
Different jobs in the same chain. The market researcher gathers the evidence; the marketing consultant decides the strategy from it; BD & lead generation and content then execute. You can take just the consultant if strategy is your gap, or combine them — we'll advise honestly on what you actually need rather than selling you all three.
Is this digital marketing specifically, or broader?
Broader. Digital — social, search, paid — is usually a big part of the plan, but a real marketing strategy in Nigeria also weighs trade, field, retail presence and word of mouth. The consultant recommends the mix that fits your product and budget, rather than assuming everything happens online.
Part-time or full-time — which do I need?
Part-time (20 hrs) suits setting a strategy and steering an existing team or a modest programme. Full-time (35 hrs) makes sense when you want an outsourced head of marketing hands-on across a launch or an aggressive growth push. Tell us your goals and budget on WhatsApp and we'll steer you to the right one.
Will you guarantee results?
No honest consultant will guarantee a marketing outcome — too much depends on your product, price, budget and market. What we commit to is a sound, evidence-based strategy, clear direction of execution, and honest monthly measurement so spend follows what's working and stops what isn't. That discipline is how results come, but they're never a promise.
How does billing and cancellation work?
A monthly subscription in USD, paid by card online or by transfer against invoice, running month to month. Stop or change with a message and we confirm before any renewal — no notice battles, no severance exposure.

Marketing consultancy delivered as a monthly subscription: part-time 20 hours per week, full-time 35 hours per week. Your consultant is employed and supervised by Wigmore Trading while working to your brief, providing marketing strategy, planning, campaign direction and measurement. Execution services (content, advertising, lead generation, sales) are separate roles and can be added. Marketing outcomes depend on your product, pricing, budget and market and are not guaranteed. Bespoke and combined engagements quoted separately. Prices in USD.

Stop spending without a plan

Give your marketing a strategy worth executing.

Pick a package, walk your consultant through the business on a video call this week, and get a marketing plan built for the market you're actually selling into.

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