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All Services · wigmorewholesale.com

Business Development & Lead Generation

A dedicated business development professional — minimum three years' sales experience — researching your market, reaching prospects by email, phone and social, chasing every follow-up, and booking qualified meetings straight into your team's calendar. You get the pipeline; we handle the employment.
$545.00 per month Artwork adapted for you · placement confirmed with proof
Business Development & Lead Generation — All Services
The actual work

Find. Reach. Convert. Every week.

No vague "growth strategy" — a defined weekly workload your report holds us to.

YOUR PIPELINE — THIS WEEK worked daily by your BD pro RESEARCHED CONTACTED FOLLOWING UP MEETING BOOKED ✉ email + call 1 ✉ social + email ☎ call scheduled follow-up 2 · Thu proposal sent ✓ FRI 10:00 ✓ in your calendar TUE 14:30 ✓ in your calendar MONTHLY REPORT → outreach numbers · responses · meetings · what's working
Your pipeline, worked daily — meetings land in your calendar
Find

Research & prospect building

Market research and analysis for your product and territory
Prospect lists built and verified — companies, roles, contacts
Your CRM kept clean — no duplicate outreach, no lost notes
Reach

Outreach across channels

Direct outreach by email, phone and social media
Interest verified by a human conversation, not a bounce rate
Inbound enquiries answered fast — your inbox pro-actively managed
Convert

Follow-through to meetings

Every prospect chased with scheduled follow-up calls and emails
Qualified meetings booked directly with your sales team
Monthly feedback report — real engagement numbers, honestly read
Why ours, not an offshore call farm

Your BD person sits inside a company that sells.

Most outsourced lead generation is a script and a headset in a building that has never sold anything. Yours sits inside Wigmore — a trading company that sells into Nigerian retail, wholesale and industry every working day — with our buyer network, market knowledge and 210,000+ SME customer base around them.

That matters most for the hardest kind of selling: getting a product into a market you're not in yet. When your BD pro says "I know who buys this category in Lagos" — that's not a line, it's the building they work in.

Built for
International brands entering West Africa — a local pipeline before a local office
Manufacturers & importers — retail listings and distributor meetings booked for you
B2B service firms — a steady drumbeat of qualified conversations
Founders selling alone — the prospecting hours you don't have, bought back
Pick your firepower

Two packages. Same professional. Different hours.

Part-time

20 hours per week

Dedicated BD professional, 3+ years' experience
Research, outreach, follow-up & meeting booking
CRM updates + monthly engagement report
The right start for one product line or territory
$545/month
Full-time

35 hours per week

Everything in part-time, at full working weight
Multiple territories, segments or product lines in parallel
Deeper follow-up cadence — the volume game, played properly
A fraction of one local sales hire's true cost
$895/month
Need a whole team? Bespoke multi-person BD teams are quoted on request — email sales@wigmoretrading.com with your targets and territories. You can also subscribe and pay by card on our pay-online page.
From subscribe to first outreach

Meet your person before the work starts.

STEP 1Subscribe or message usPick a package — we respond within one working hour by email to get started.
STEP 2Intro video callMeet your BD professional and their team leader — faces, background, working style, before a single email is sent.
STEP 3Brief & targetsYour product, your ideal customer, your CRM, your calendar — turned into a written outreach plan.
STEP 4Pipeline in motionOutreach begins; meetings land in your calendar; the monthly report keeps the whole thing honest.
Straight answers

Asked before every subscription.

How many leads will I get per month?
Anyone who answers that question with a number before knowing your product, price point and market is selling you a fantasy — lead volume varies wildly between selling FMCG to supermarkets and selling software to banks. What we commit to is the work: defined weekly hours of research, outreach and follow-up, with a monthly report showing exactly what that work produced. After month one, we forecast from your real numbers, not a brochure's.
Who exactly will be working for me?
A dedicated business development professional with at least three years' sales experience and a track record with international clients — not a rotating pool, and not a bot with a signature. You meet them and their team leader on a video call before work starts; if the fit feels wrong at that call, say so then, not in month two.
Which CRM and tools do you work in?
Yours — your BD pro works inside your chosen CRM, your inbox conventions and your calendar, keeping records clean and preventing overlapping outreach. No CRM yet? We'll recommend a simple free one at the intro call and set it up as part of the brief.
Part-time or full-time — which should I pick?
Honest rule of thumb: one product line into one territory is a part-time job done well; multiple segments, multiple countries, or an aggressive launch is a full-time job or it's nothing. Many clients start part-time to build the playbook and upgrade once the pipeline proves itself — a path we'll happily recommend over overselling you.
How does billing and cancellation work?
Monthly subscription in USD, paid by card via our online store or by transfer against invoice. Renewal is monthly; if you want to stop or pause, one message does it — we keep clients with results, not with lock-ins.
Can this connect to Wigmore's own distribution?
That's the quiet superpower: if what you need is your product physically on Nigerian shelves, your BD professional works doors while our distribution desk can carry the stock, warehousing and delivery behind the meetings they book. Pipeline plus fulfilment under one roof is a combination no call centre can offer.

Service delivered as a monthly subscription per the package selected; hours per week as stated per package. Lead and meeting volumes depend on product, market and offer and are not guaranteed; monthly reporting reflects actual engagement results. Bespoke team packages quoted on request. Prices in USD.

Your pipeline won't build itself

Stop prospecting at midnight. Hire the hours.

Pick a package, meet your BD professional on a video call this week, and have outreach running while you run the business.

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