Agencies rent attention. We own the channels your product actually needs: a database of 210,000+ registered Nigerian trade buyers, retail social audiences, a physical store with walk-in traffic, a working salesforce and a calendar of trade exhibitions. Since 2013 we’ve marketed products the only way a distributor can afford to — by whether they sell.
Take one channel or the full mix — every service below ends in the same place: your product, moving.
Your product put directly in front of 210,000+ registered business buyers — supermarkets, wholesalers, hotels, institutions — through the emails, WhatsApp broadcasts and featured listings they already buy from.
Measured in: orders placedLaunch campaigns and always-on content through the @wigmorewholesale audiences on Instagram, TikTok and YouTube — retail-native content made for how Nigerian buyers actually scroll.
Measured in: demand createdPlacement, merchandising and sampling in our own store and across partner outlets — plus footfall campaigns for your brick-and-mortar locations, built by people who run a shop floor daily.
Measured in: till receiptsSEO, search ads, email programmes and landing pages tuned to Nigerian search behaviour and buying patterns — performance marketing pointed at sales, run with the discipline of people spending their own money too.
Measured in: cost per saleCreator partnerships matched to your category and budget through our influencer marketing arm — briefed on selling product, not collecting likes.
Measured in: attributable salesPresence where your category's buyers physically gather — stands, launches and activations through our exhibitions service and events calendar.
Measured in: leads with facesBecause the marketing arm sits inside a distribution business, campaigns connect to everything downstream: the product we promote is a product our salesforce can sell, our warehouse can hold and our vans can deliver. That closes the loop most marketing never sees — we know whether the campaign worked because the reorder either comes or it doesn't.
The honest limit, stated plainly: if you need corporate brand strategy, a rebrand or a TV spot, a specialist brand agency will serve you better and we'll say so in the first call. Our lane is making products move through Nigerian trade and retail — and in that lane, we're very hard to beat.
Book the consultation, tell us the product and the goal. If our channels aren't the right fit, we'll say so before you've spent anything.
Channels, deliverables, timeline and cost in one written proposal — with how success will be measured agreed before the first naira moves.
Campaigns run, numbers reported in sales terms, and the mix adjusted by what the till says — not by what the dashboard flatters.
Tell us what you sell and who should be buying it — the first conversation is free, the plan comes in writing, and the results come in orders.
