In 2013, Martin Nwike and Chris Ifeorah kept arriving at the same uncomfortable observation: the everyday goods on Nigerian shelves cost far more than their equivalents abroad — in a country that could least afford the difference. Wigmore Trading was founded to find out why, and then to do something unfashionable about it: fix the supply chain instead of complaining about it.
The founders' investigation traced inflated shelf prices to a broken import chain — and every part of Wigmore since has been an answer to one of its failures.
Martin Nwike and Chris Ifeorah register Wigmore Trading Limited in Lagos — an economist-investor and a customs-inspection veteran, pairing capital discipline with cargo discipline from day one.
Supplier by supplier, the buying network grows to 150+ producers worldwide — global brands alongside Wigmore's Own Brands — and the savings thesis starts proving itself on real shelves. The first business events follow, connecting Nigerian buyers and international producers in person.
Warehousing, a distribution fleet, the 12,000 ft² Lagos wholesale store and wigmorewholesale.com, a dedicated shipping & logistics arm — each addition removing one more middleman margin from the customer's price.
Accra joins Lagos; teams in London and New York put Wigmore on the buyer's side of the water — and trade delegations travel from Castellón to Fort Lauderdale, taking West African business to the world's table.
The wholesale engine now powers a full trade platform: 21 services and free tools — customs, documentation, Free Zone logistics, commodities, even teams you can hire by subscription. Different doors; the same 2013 promise behind every one.
To the customers ofWe would like to take this opportunity to welcome you to Wigmore Trading. We are a company built to deliver the best prices on wholesale consumer products — and, more than that, to build strong and durable relationships with the independent retailers and businesses we serve, giving you the support and insight to compete in a market full of new tastes and trends.
Our aim is a supply chain you can rely on: consistent, and able to deliver the diversity of goods you would expect anywhere else in the world. From imports to locally produced goods, we will source the best quality at the best prices — and pass those benefits directly to you. Products ordered from us can be delivered straight to your place of business; registration at wigmorewholesale.com takes minutes, and from there you can place, manage and track orders any time, any day.
We know business in Nigeria can be challenging and complex; our fight is to bring you that much-needed element of simplicity. We are committed to driving down and maintaining prices — every saving we win from our suppliers, we will pass directly on to you. And should we ever be forced to raise a price, I will personally explain why.
We hope our relationship develops into a conversation. If you have a concern, share it. If there's a product you'd like us to find, tell us. Whatever you need, we will try our best to provide.
From the founding document onwards, the long goal has been the same: more manufacturing and better distribution of everyday products within West Africa, at prices fair to the local economy — with every saving from a fixed supply chain becoming cash invested back into the region's businesses.
There is, as the founders wrote, a long way to go. But 210,000 businesses supplied, a commodities desk exporting Nigerian produce to three continents, and "sourced locally first" as working policy — that's a start that kept going.
Sourced locally first · Since 2013Register at Wigmore Wholesale to buy at the prices this company was founded to create — or tell us on WhatsApp what your business needs, and see what a decade of supply-chain building can do for it.
