"Understanding your customers" is the promise. Here's the concrete work that produces it.
Designed, fielded and analysed — reaching real customers in your target market, not a convenience sample.
Moderated conversations that surface the "why" behind the numbers — motivations, objections, language your customers use.
Who else is in the market, what they charge, how they position — so you enter with a strategy, not a hunch.
Boots-on-the-ground checks — shelf presence, distribution, how products actually move in market and open-air trade.
How big is the opportunity, where is it concentrated, and is there real demand for what you're planning to sell?
Findings written up so you can act — the decision the data points to, not a 60-page file you'll never open.
The costliest market-research mistake is buying a polished report written far from the market it describes. West African consumer behaviour, trade routes, pricing and distribution don't read the way a foreign desk assumes — and a survey nobody fielded on the ground is just a spreadsheet of guesses. Your researcher is in the market Wigmore already trades, wholesales and distributes across.
That means real respondents, real retail visits, and findings sanity-checked against how goods actually move here. When the research says "there's demand," it's because someone went and looked — not because a model predicted it.
The numbers tell you what's happening; the conversations tell you why. You need both to decide well.
Market research delivered as a monthly subscription: part-time 20 hours per week, full-time 35 hours per week. Your researcher is employed and supervised by Wigmore Trading while working to your brief. Research provides evidence and analysis to inform your decisions; it reduces but does not remove commercial risk, and findings depend on the questions set, market conditions and fieldwork scope agreed. Large one-off studies and multi-market work are scoped and quoted separately. Prices in USD.
Pick a package, scope your question on a video call this week, and get research fielded by people who are actually in the market you're trying to win.
