While China has traditionally been Africa’s leading import source, a shift is underway as more businesses explore importing from African markets instead of China. Driven by the African Continental Free Trade Area (AfCFTA), rising shipping costs from Asia, and a desire to strengthen local economies, intra-African trade is gaining momentum.

For importers and wholesalers seeking to diversify their sourcing strategies, Africa itself offers growing opportunities in sectors like FMCG, agriculture, industrial goods, and textiles. Wigmore Trading helps businesses tap into these emerging supply chains efficiently and confidently.

Why Consider African Imports as an Alternative to China?

1. Shorter Shipping Times and Lower Costs

Importing from nearby African countries reduces freight costs, transit times, and port clearance bottlenecks compared to long-haul shipments from China.

2. AfCFTA Advantages

The AfCFTA aims to reduce tariffs and harmonize trade policies across 54 African nations, creating easier and more profitable intra-African trade routes.

3. Rising Manufacturing Capacity in Africa

Countries like South Africa, Egypt, Morocco, Kenya, and Ghana have expanded their production capacity in key industries, offering competitive, locally-made products.

4. Supporting Local Economies

Sourcing within Africa helps stimulate industrial growth, job creation, and regional economic development.

5. Reduced Supply Chain Risks

By sourcing closer to home, African businesses can mitigate risks related to global trade tensions, pandemic disruptions, and volatile shipping rates.

Key African Markets to Source From

Common African Products for Intra-African Trade

• FMCG: Packaged foods, beverages, personal care items.

• Agriculture: Cocoa, coffee, cashew nuts, fresh produce.

• Industrial Supplies: Construction materials, lubricants, machinery parts.

• Textiles & Apparel: Ready-to-wear fashion, fabrics, footwear.

How Wigmore Trading Can Help You Import from Africa

At Wigmore Trading, we help African businesses source competitively from within Africa, reducing their dependency on Asian markets. Our services include:

• Supplier Discovery: Identify reliable manufacturers and wholesalers in South Africa, Egypt, Kenya, and beyond.

• Trade Facilitation: Manage cross-border trade requirements under the AfCFTA framework.

• Logistics & Warehousing: Handle end-to-end logistics, customs clearance, and secure warehousing in Nigeria and across West Africa.

• Wholesale Distribution: Access a curated selection of ready-to-ship African-made FMCG and industrial goods through our distribution network.

Contact Wigmore Trading today to start sourcing quality African products and strengthen your regional trade partnerships.

Conclusion

While China will remain a key player in global trade, Africa’s growing industrial sector and improved trade frameworks offer a compelling alternative. By sourcing from within the continent, African businesses can shorten supply chains, reduce costs, and build sustainable growth.

Wigmore Trading can help you streamline your African imports, connecting you with trusted suppliers across the continent.