Valentine’s Day is big business in Nigeria. From Lagos and Abuja to Port Harcourt, shoppers are looking for thoughtful valentines gifts for him and valentines gifts for her in Nigeria—often at the last minute. For retailers, wholesalers and corporate buyers, this is a key sales window that rewards those who plan ahead and stock the right products.

Wigmore Trading can help businesses across Nigeria source, import and distribute Valentine-ready products that actually sell.

What Nigerian Valentine shoppers are looking for

Across Nigeria, Valentine buyers tend to fall into a few groups:

• Young professionals shopping for stylish, mid-range gifts.

• Couples and families looking for affordable yet meaningful items.

• Corporate clients buying bulk gifts for staff or high-value customers.

They want gifts that feel premium but practical, are easy to present (great packaging matters), and—importantly—are available locally without delays or stock-outs. That’s where efficient sourcing and reliable distribution become critical.

Best-selling valentines gifts for him in Nigeria

If you’re planning your range of valentines gifts for him in Nigeria, start with categories that already have strong demand and broad appeal:

1. Fragrances and body sprays

Men’s perfumes, body sprays and deodorants remain a top Valentine choice. Branded fragrances, gift sets and travel-size combos can appeal to different budgets.

• Easy to bundle with other items

• Strong repeat-purchase potential beyond Valentine’s

Wigmore Trading can help you source popular men’s fragrance brands in bulk, import them efficiently and distribute to your retail or wholesale locations.

2. Men’s grooming and skincare kits

Beard oils, shaving kits, skincare sets and shower gels are increasingly popular as more Nigerian men invest in grooming.

• Ideal for ready-made gift packs

• Attractive to both individual buyers and corporate gifting programs

By working with Wigmore Trading, you can build private label grooming packs or curated assortments tailored to your market.

3. Fashion accessories

Wallets, belts, ties, cufflinks and watches are classic valentines gifts for him in Nigeria. These items:

• Are compact and easy to stock

• Work well as upsell items at checkout

• Can be combined into “Gentleman’s Gift Sets” for higher margins

Wigmore Trading can support you in sourcing and importing fashion accessories suitable for Nigerian tastes and price points.

4. Tech gadgets and accessories

Headphones, power banks, smartwatches, Bluetooth speakers and phone accessories are always in demand. Many buyers want something “useful and modern” for him.

If you’re a retailer or corporate buyer, Wigmore Trading can assist with sourcing consumer electronics and accessories that meet quality and safety standards, and managing the logistics into Nigeria.

5. Gift hampers for him

Ready-made hampers mixing snacks, drinks, grooming items and accessories are growing in popularity. They:

• Save shoppers time

• Look impressive without needing extra wrapping

• Are perfect for corporate and premium customers

Wigmore Trading already distributes a wide range of FMCG products and can help you create customised Valentine hampers designed specifically for the Nigerian market.

Don’t forget valentines gifts for her in Nigeria

Even if your main focus is valentines gifts for him, most Nigerian buyers are shopping for couples. Make sure your range includes valentines gifts for her in Nigeria as well:

• Women’s fragrances and body mists

• Skincare and beauty sets

• Handbags, scarves and jewellery

• Premium chocolates, biscuits and confectionery

Offering balanced options for both him and her encourages shoppers to buy multiple items and increases the total basket value. Wigmore Trading’s broad FMCG and lifestyle portfolio means you can stock both men’s and women’s gifts from a single sourcing partner.

How Wigmore Trading supports your Valentine sales

Whether you’re a supermarket, e-commerce store, wholesaler or corporate buyer, partnering with Wigmore Trading can streamline your Valentine sourcing:

• Bulk sourcing and procurement of fragrances, FMCG, fashion accessories, gadgets and gifting products.

• Import and customs handling to reduce delays and compliance risks.

• Warehousing and distribution within Nigeria, helping get products to your shelves or warehouses on time.

• Custom gift pack and hamper creation, tailored to your budget and target customers.

Contact Wigmore Trading today to streamline your Valentine product sourcing and reduce stock-out risk during the peak period.

Practical tips to maximise Valentine’s revenue

To make the most of valentines gifts for him in Nigeria (and for her), consider these actions:

1. Plan early: Secure your stock well before February to avoid congestion in supply chains. Wigmore Trading can help you forecast and plan volumes.

2. Create bundles: Pair grooming kits with fragrances, or gadgets with accessories, to increase average order value.

3. Offer multiple price tiers: Include budget, mid-range and premium options so every customer finds something suitable.

4. Focus on packaging: Simple boxes, ribbons and gift bags can justify higher price points and improve customer satisfaction.

5. Promote across channels: Combine in-store displays with online promotions, including clear product photos and simple descriptions.

Wigmore Trading can help you identify the right mix of products, manage sourcing and logistics, and support you in building a Valentine range that sells. Get in touch with our team to learn more.