Buying and exporting jewellery from China can be a smart way to expand your product range, lower sourcing costs, and meet growing demand from retail and wholesale customers. But with so many suppliers, quality levels, and regulations to consider, it’s easy to make costly mistakes.

That’s where working with an experienced sourcing and export partner like Wigmore Trading can help.

Why source jewellery from China?

China is one of the world’s largest producers and exporters of jewellery. For importers, wholesalers, and retailers, this offers several advantages:

• Wide product range – costume jewellery, fashion accessories, plated pieces, semi-precious stones, and more.

• Competitive pricing – strong manufacturing base and economies of scale.

• Flexible MOQs – from small trial orders to large wholesale consignments.

• Fast product innovation – Chinese factories quickly follow trends in fashion, bridal, and lifestyle jewellery.

For African, Middle Eastern, and global distributors, this combination of variety and price makes China a key sourcing market.

Key challenges when exporting jewellery from China

Despite the opportunities, exporting jewellery from China is not always straightforward. Common issues include:

• Quality inconsistency between batches or factories

• Non-compliance with import regulations (e.g. nickel content, labelling)

• Communication gaps and unclear specifications

• Logistics delays and incomplete documentation

• Supplier reliability (late delivery, substituted materials)

Ignoring these challenges can result in customs delays, product returns, and damaged customer relationships. You need a clear process and a trusted partner on the ground.

Wigmore Trading can help manage each of these risk areas so your orders arrive as agreed.

Step-by-step: how to buy and export jewellery from China

1. Define your market and product requirements

Start by clarifying exactly what you need:

• Type of jewellery: fashion/costume, plated, sterling silver, stainless steel, beaded, ethnic styles, etc.

• Target customers: supermarkets, boutiques, online stores, market traders, wholesalers.

• Price points and margins.

• Packaging and branding (carded, boxed, private label).

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• Compliance standards in your destination country.

Wigmore Trading can help you translate these needs into clear specifications for Chinese suppliers, reducing misunderstandings and rework.

2. Identify and vet reliable jewellery suppliers

Finding suppliers online is easy. Finding reliable ones is not.

A proper vetting process should include:

• Factory background checks

• Product samples and material verification

• Capacity assessment for your volumes

• Past export experience to your target region

• References where possible

Using its established network in China, Wigmore Trading can shortlist reputable factories and trading houses that already understand export standards and wholesale requirements.

3. Confirm samples and specifications

Before placing a bulk order, always:

• Approve physical samples for each style

• Confirm plating thickness, base metal, stone type, and finishing

• Agree on packaging, barcodes, and labelling

• Lock in final prices and minimum order quantities

Wigmore Trading can coordinate sample shipments, consolidate feedback, and negotiate with suppliers on your behalf so that your final purchase order reflects exactly what you approved.

4. Manage production and quality control

Once samples are confirmed and the order is placed, production quality must be monitored. This can include:

• In-line inspections during production

• Pre-shipment inspections for quality, packing and quantity

• Random testing to ensure compliance with relevant standards

With on-the-ground teams and partners, Wigmore Trading can arrange these checks, helping to ensure that what is loaded into the container matches what you ordered.

5. Handle export documentation and shipping

Exporting jewellery from China involves paperwork and logistics planning, such as:

• Commercial invoice and packing list

• Certificates (where required)

• HS codes and customs declarations

• Choosing the right shipping method (air freight for high-value/urgent orders, sea freight for larger, price-sensitive consignments)

Wigmore Trading can coordinate freight from China to your destination port, optimise container space, and ensure documents are correctly prepared to reduce delays at customs.

6. Plan for repeat orders and scaling

Once you have a successful shipment, you can use sales data to:

• Refine your best-selling jewellery lines

• Introduce new styles based on local trends

• Negotiate better pricing as volumes grow

• Build a stable supply chain for your retail or wholesale network

Wigmore Trading can help you forecast demand, schedule regular shipments, and diversify suppliers where needed so you are not dependent on a single factory.

Why work with Wigmore Trading for jewellery exports from China?

Partnering with Wigmore Trading offers several advantages:

• Time savings – no need to spend months screening suppliers and dealing with miscommunication.

• Lower risk – improved quality control, better documentation, and experienced export handling.

• Better pricing – access to established supplier relationships and negotiated rates.

• End-to-end support – from sourcing and sampling to shipping and customs coordination.

Whether you are a distributor, retailer, or importer building a new jewellery range, Wigmore Trading can help you buy and export jewellery from China efficiently and confidently.

Get in touch with our team to learn more about how we can support your next shipment.