A Step-by-Step Guide to Buying and Exporting Beer from Kenya

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There is no denying that the global craft beer revolution has taken the world by storm. Today, an increasing number of people are looking to branch out their tastes and try something different from mainstream lagers and ales. As a result, demand for premium beers that were once left to aficionados in niche markets is soaring in almost every corner of the globe. With this in mind, many people considering business ventures have identified exporting beer as an opportunity to capitalize on growing demand for these products. However, before you rush off and start buying up kegs of your favorite local brews with the intention of selling them abroad, you should be aware of some important considerations that may not be so obvious at first glance.

What You Should Know Before Exporting Beer from Kenya

Before you even begin to explore the logistics of how to export beer from Kenya, it’s important to get a better understanding of the market conditions that you’ll be aiming your business at. First, you’ll want to know where your potential customers are located. You’ll also want to know what they like to drink, as well as their average price point. You’ll also want to understand the various regulations and taxes that will affect your business. Knowing these factors will help you in the long run as you create a business plan, find the right suppliers, and build a brand.

The Importance of Knowing Your Audience

Before you can sell beer internationally, you’ll need to know who your target customers are. This will help you to create a brand that resonates with your audience in their home countries. After all, branding isn’t just about the visuals and logos that you slap on your packaging — it’s also about your company’s reputation. When you’re first starting out, it’s important to choose a target market that’s both accessible and affordable for you to reach out to. You’ll want this initial foray into branding to be relatively low-risk, so it’s best to avoid markets that demand premium products from expensive suppliers. If you’re looking to export beer from Kenya, one group that you may want to begin marketing to is expats. This group is especially valuable for two reasons: First, expats are often well-paid individuals who have high disposable incomes. They’re the perfect audience to sell premium beer to, as they’ll be willing to pay extra to get something they like. Expat customers are also geographically diverse, so you can sell your products to customers in a wide range of countries. This will help you to grow your brand and your business much faster.

Finding a Partner to Help Export Your Beer

If you’ve decided that exporting beer from Kenya is the right move for your business, you’ll want to find a partner that can help you get your products to their final destination. The best way to do this is through a freight forwarder. A freight forwarder is an intermediary service that helps you to arrange transportation for your product. They are especially useful in helping to import and export goods from one country to another. A freight forwarder will be able to source the most cost-effective transportation routes for your beer. They can also help to navigate any red tape that may be impeding your business’s progress.

Finding the Right Brewery to Export From

If you’re looking to export beer from Kenya, you may need to find a brewery that can produce your beer for you. The first step in this process is to identify breweries that produce the styles of beer that you want to sell. Once you’ve found potential breweries, it’s important to inspect them to make sure that they’re up to your standards. You’ll want to make sure that the brewery is clean and safe for workers. You’ll also want to make sure that the brewery has the capacity to produce the amount of beer that you want to sell. After you’ve found a brewery that’s capable of producing beer for you, you’ll want to discuss price and branding with the brewery owner.

Step 3: Establishing a Supply Chain for Ongoing Operations

Assuming that you’ve found a brewery that can produce top-quality beer for you, you’ll want to make sure that you have a supply chain in place to deliver your products to customers. If you’re working with a brewery in Kenya, you’ll want to source a shipping company that can deliver your beer to customers in nearby countries. After that, you’ll want to find a freight forwarder that can take your product to its final destination. This will likely involve shipping your product to a nearby port, such as Dubai or Mombasa from Kenya. You’ll want to make sure that you’re working with a shipping company that will keep your beer safe during transit. You’ll also want to work with a shipper that can provide insurance for your beer. This will protect your business against losses in the event of a shipping mishap.

Step 4: Growing Your Brand

Once you’ve started selling beer internationally, you’ll want to begin thinking about how to grow your brand. You’ll want to think about things like social media strategy, your website and branding. If you’re looking to export beer from Kenya, you’ll probably want to brand your product as being Kenyan. This will help to set your beer apart from competitors and make it more appealing to customers.

When Things Go Wrong

At some point, there’s a good chance that something will go wrong with your beer exports. This is inevitable in any business, especially one that involves shipping goods in and out of different countries. However, when a problem occurs, it’s important that you react quickly to minimize any potential damage. You’ll want to start by contacting the relevant government agencies to report the incident. This will allow you to begin the process of filing a claim against the shipper or the port where your beer was damaged or lost. You’ll also want to keep records of any conversations you have with the supplier or shipper. This will help you to establish a timeline of the event and may prove essential when filing a claim.

Conclusion

Exporting beer from Kenya may seem like an intimidating challenge at first, but with the right approach, you can turn this into a successful venture that generates a lot of revenue for your business. You’ll want to make sure that you do your research before deciding on a brewery to produce your beer. You’ll also want to make sure that you source the right shipping company to transport your beer to customers, and establish a strong supply chain for ongoing operations. With the right approach, you can quickly build a brand that’s recognized by customers in a wide range of countries.