If you’re running a supermarket, liquor store, or bar in Nigeria, stocking the right herbal bitters is key to increasing revenue and customer loyalty. Whether customers are shopping for personal health or looking for a kick during nightlife, bitters remain one of the highest-selling product categories in both retail and hospitality sectors.

This guide highlights the top bitters for supermarkets and bars, why they’re in high demand, and how Wigmore Trading can supply them to you at wholesale prices, anywhere in Nigeria.

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Why Bitters Sell Well in Supermarkets and Bars

• ✅ Dual-purpose appeal: Bitters serve both health and social drinking needs

• ✅ Daily demand: Ideal for digestion, stamina, and tradition

• ✅ Wide demographic: Consumed by young adults, working-class, and elderly customers

• ✅ Fast stock turnover: Especially during weekends and festive seasons

• ✅ Strong margins: Affordable to stock, profitable to sell

From walk-in shoppers to nightlife patrons, bitters are a reliable revenue driver across all locations.

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Best Bitters to Stock in Supermarkets and Bars

Here are the top-performing bitters brands that every supermarket and bar in Nigeria should consider stocking:

1. Orijin Bitters

• Why Stock It:

  • High urban appeal with trendy packaging

  • Popular with young adults and social drinkers

  • Produced by Guinness Nigeria

  • Best for: Bars, lounges, supermarkets, liquor shops

  • Size: 200ml

  • Wholesale Price: ₦13,000 – ₦15,000 per carton

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2. Alomo Bitters

• Why Stock It:

  • Premium Ghanaian product with strong trust

  • Seen as authentic and effective by older consumers

  • Best for: Supermarkets, pharmacies, bars in mature markets

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  • Sizes: 200ml and 750ml

  • Wholesale Price: ₦11,500 – ₦13,500 per carton

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3. 10 PIX Bitters

• Why Stock It:

  • Stamina-focused and affordable

  • Loved by male customers in both nightlife and everyday settings

  • Best for: Budget bars, convenience stores, corner shops

  • Sizes: 100ml, 200ml, 750ml

  • Wholesale Price: ₦10,000 – ₦12,500 per carton

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4. Action Bitters

• Why Stock It:

  • Mass-market, low-cost product

  • Great for areas with price-sensitive consumers

  • Best for: Small bars, supermarkets in dense neighborhoods

  • Size: 200ml

  • Wholesale Price: ₦8,500 – ₦10,500 per carton

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5. Yoyo Bitters

• Why Stock It:

  • Non-alcoholic and detox-focused

  • Ideal for health-conscious or religious buyers

  • Best for: Pharmacies, wellness aisles in supermarkets

  • Sizes: 100ml, 250ml

  • Wholesale Price: ₦11,000 – ₦13,000 per carton (48 bottles)

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Buying Bitters in Bulk – The Wigmore Advantage

Wigmore Trading supplies bitters nationwide to:

• Supermarket chains

• Liquor distributors

• Bars and lounges

• Hotels and nightclubs

• Pharmacies and health stores

We Offer:

• ✅ Verified, NAFDAC-approved stock

• ✅ Competitive wholesale pricing per carton or pallet

• ✅ Variety of bottle sizes and brand options

• ✅ Fast delivery across Nigeria

• ✅ Support for first-time and large-scale buyers

Get in touch with our team to build the ideal bitters product mix for your store or bar.

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Tips for Supermarkets & Bars Selling Bitters

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How to Place an Order with Wigmore Trading

1. Select the bitters brands you want to stock

2. Request a wholesale quote from our team

3. Confirm your order and delivery location

4. Receive stock ready for shelf or cooler

Wigmore Trading can help your supermarket or bar stay stocked with best-selling bitters—on time, and on budget.