Sunscreen is no longer a niche cosmetic item. Across Africa, rising temperatures, increased UV exposure, and growing skincare awareness are driving demand for high-quality sun protection products. For wholesalers, importers, and distributors, sunscreen now sits firmly among the fastest-growing FMCG health and beauty items.

This article explains why sunscreen demand is rising, what buyers should consider when sourcing it, and how Wigmore Trading supports businesses across Africa with efficient, reliable supply.

The Rising Demand for Sunscreen in Africa

Consumers in West, East, and Central Africa are increasingly recognising the importance of sun protection. Dermatologists and global health bodies continue to highlight that darker skin tones can still suffer from UV damage, hyperpigmentation, and premature ageing. As a result, retailers are expanding their shelves to include:

• Broad-spectrum SPF lotions

• Sport and waterproof sunscreens

• Kids’ and baby sunscreen

• Daily-use SPF moisturisers

For importers and distributors, this presents a profitable opportunity to tap into a rapidly expanding segment within the personal-care market.

Key Features to Look For When Sourcing Sunscreen

Quality matters. Whether you’re supplying pharmacies, supermarkets, or beauty wholesalers, the right product range ensures repeat demand.

Broad-Spectrum Protection

SPF alone isn’t enough. Buyers should ensure the products offer UVA and UVB protection—an essential requirement for tropical regions with intense sunlight.

Suitable Formulations for Local Climate

Africa’s climate demands lightweight, non-greasy formulas that absorb quickly. Gel-based and dry-touch sunscreens are especially popular because they work well in hot conditions.

Trusted Brands & Certifications

When importing skincare, safety and compliance are critical. Look for FDA-approved or EU-registered brands that meet international quality standards. Wigmore Trading sources directly from reputable manufacturers and brand partners, helping businesses avoid counterfeit or low-grade products.

Packaging Adapted for Heat

High temperatures mean packaging durability is essential. Products must withstand shipping from Europe, Asia, or the Middle East without breaking down or leaking.

Wholesale & Bulk Sourcing Options

Businesses typically need a mix of SKUs to maximise sales. Popular product types include:

• SPF 30 and SPF 50 lotions

• Kids’ sunblock

• Spray sunscreens

• Mineral sunscreens

• Tinted SPF for daily use

• Large wholesale cartons for supermarkets and hotels

Wigmore Trading provides flexible purchasing options, including pallet shipments, container loads, and mixed-SKU orders to suit distributors, retailers, resorts, and healthcare providers.

How Wigmore Trading Helps You Source Sunscreen Efficiently

Wigmore Trading specialises in the import and distribution of personal-care products across West Africa and beyond. With over a decade of experience in FMCG logistics and procurement, we help businesses secure reliable supplies at competitive prices.

Our Advantages

• Direct supplier relationships with global skincare brands.

• Fast, efficient logistics across Nigeria, Ghana, Cameroon, and other African markets.

• Quality guarantee—we vet all products to ensure safety and compliance.

• Flexible order volumes to support wholesalers, supermarkets, pharmacies, and hotels.

• Export-ready documentation for cross-border trade.

If you are looking to expand your product line with high-demand sun protection products, Wigmore Trading can help. Get in touch with our team to learn more.

Final Thoughts

Sunscreen demand in Africa continues to rise as more consumers prioritise skin health and sun safety. For wholesalers and distributors, this presents a long-term growth opportunity. By sourcing quality SPF products and partnering with a reliable supplier like Wigmore Trading, you can meet customer needs while building a strong, profitable product portfolio.

Contact Wigmore Trading today to streamline your sourcing.