FMCG Events in Nigeria – Where to Find Them and What They Can Do for Your Marketing

If you are in the food manufacturing or fast-moving consumer goods (FMCG) industry in Nigeria, it’s likely that you’ve heard of events marketing and the importance of attending marketing events. However, if you are just starting out as a marketer in the FMCG sector, it can be difficult to know where to begin when it comes to organizing events. If you have not already done so, now is the time to start researching different types of events and which ones would be most beneficial for your company. This blog post will introduce some common FMCG event types and explain what each one can do for your marketing efforts.

What is Events Marketing?

The term “events marketing” refers to the use of events to promote your brand and engage with your customers. It is a way of increasing brand awareness and driving sales by hosting an event that showcases your products, services, and expertise in the industry. Most events can be broken down into two types: live events and virtual events. Live events are real-life gatherings where people can meet in person. Some examples of live events are conferences, seminars, or exhibitions. Virtual events are online gatherings where participants can connect via video calls, webinars, and other forms of online communication. Some examples of virtual events are webinars, online conferences, and online workshops.

FMCG Event Types

When choosing which types of events to attend, look for events that have high attendance rates, will benefit your brand image, connect you with industry leaders, and provide opportunities for networking. – Exhibitions – Exhibition stands are a very common type of event. They are set up with a large number of other exhibitors for people to visit and purchase products from. Exhibitions such as these are especially useful for new or emerging brands. You will not only be able to interact with potential customers, but you also have the opportunity to network with other brands and make valuable connections that can help your business in the future. Exhibitions can vary greatly depending on the industry they are in. They can be large-scale events with thousands of participants, or they can be smaller exhibitions that are specific to a certain city or region. Exhibitions are often highly targeted. For example, an event for the food and beverage industry will attract other brands within that industry, which means you will likely have a large attendance rate and plenty of opportunity to interact with other businesses. Exhibitions can be extremely beneficial to your brand in many ways. They are a great chance to get in front of your customers and show off your products, they allow you to build connections with other brands in your industry, and they provide you with a platform to showcase your brand image and attract new customers. Exhibitions are also a relatively low-cost event type, making them an ideal choice for smaller brands that want to engage in events but cannot afford more expensive event types. – Conferences and Seminars – Conferences and seminars are events where people gather to listen to speakers and discuss topics related to the industry. Because these events are focused on education, they are a great opportunity for brands to showcase their knowledge and expertise on particular topics. Exhibiting at conferences and seminars allows you to interact with potential customers and provide them with information. It is a great way to build brand awareness, especially for new and emerging brands. Exhibiting at these types of events is beneficial for many reasons. They allow you to connect with industry leaders and influencers, provide you with a platform to brand your company, and allow you to interact with potential customers in an educational setting. – Roadshows and Live Demonstrations – Roadshows are events that involve travelling around to multiple locations, while live demonstrations take place at a single location. Both types of events are designed to engage with customers at different locations and bring your products to life. Roadshows and live demonstrations can be very beneficial for brands. They are a chance to get out and interact with your customers in person and provide them with demonstrations of your products or services. This can be great for new or emerging brands that want to build brand awareness quickly. Roadshows and live demonstrations are usually highly targeted. For example, an event for the food and beverage industry will attract other brands within that industry, which means you will likely have a large attendance rate and plenty of opportunity to interact with other businesses. – Trade Advertising Shows (TAS) – TAS is an abbreviation for trade advertising shows. These events are designed for resellers, distributors, and other people within the distribution chain. Trade advertising shows are a great event type for brands. They allow you to interact with other businesses in your industry, are typically well-attended, and are a low-cost event type. – Networking Events – Networking events are gatherings where people come together for the purpose of connecting with each other. Some examples of networking events are business breakfasts, business lunches, and investor pitches. Networking events are a great event type for brands. They allow you to interact with potential customers and other businesses, are a low-cost event type, and provide plenty of opportunities for networking.

Exhibitions

Exhibitions are events that are designed to bring together various businesses to showcase products and services. Depending on the type of exhibition you attend, you will be given a booth space that you can use to display your products or promote your services. Exhibitions are a great event type for brands. They are a chance to get in front of your customers and show off your products, allow you to build connections with other brands in your industry, and provide you with a platform to showcase your brand image and attract new customers. Exhibitions are also a relatively low-cost event type, making them an ideal choice for smaller brands that want to engage in events but cannot afford more expensive event types.

Conferences and Seminars

Conferences and seminars are events where people gather to listen to speakers and discuss topics related to the industry. Because these events are focused on education, they are a great opportunity for brands to showcase their knowledge and expertise on particular topics. Exhibiting at conferences and seminars allows you to interact with potential customers and provide them with information. It is a great way to build brand awareness, especially for new and emerging brands. Exhibiting at conferences and seminars is beneficial for many reasons. They allow you to connect with industry leaders and influencers, provide you with a platform to brand your company, and allow you to interact with potential customers in an educational setting.

Roadshows and Live Demonstrations

Roadshows are events that involve travelling around to multiple locations and bringing your products to life. Live demonstrations take place at a single location. Both types of events are designed to engage with customers at different locations and bring your products to life. Exhibiting at roadshows and live demonstrations is a great event type for brands. They are a chance to get out and interact with your customers in person and provide them with demonstrations of your products or services. This can be great for new or emerging brands that want to build brand awareness quickly. Roadshows and live demonstrations are usually highly targeted. For example, an event for the food and beverage industry will attract other brands within that industry, which means you will likely have a large attendance rate and plenty of opportunity to interact with other businesses.

Trade Advertising Shows (TAS)

Trade advertising shows are events that are designed for resellers, distributors, and other people within the distribution chain. They are meant to be a place for these companies to buy products and make new connections with other businesses. Exhibiting at trade advertising shows is a great event type for brands. They allow you to interact with other businesses in your industry, are typically well-attended, and are a relatively low-cost event type. Exhibiting at trade advertising shows is beneficial for many reasons. They allow you to connect with other businesses in your industry, provide you with a platform to brand your company, and allow you to interact with potential customers.

Networking Events

Networking events are gatherings where people come together for the purpose of connecting with one another. Some examples of networking events are business breakfasts, business lunches, and investor pitches. Networking events are a great event