How to Become an Action Bitters Distributor in Nigeria (2026)
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How to become an Action Bitters distributor in Nigeria
Action Bitters is made by Intercontinental Distillers Limited (IDL), the company behind Eagle Aromatic Schnapps, Chelsea London Dry Gin and Squadron Dark Rum. IDL sells through its own network of distributors and depots across Nigeria. To become a distributor, you apply to IDL directly. Many traders start by buying from an existing IDL distributor and supplying bars, hotels and drinks shops nearby.
At a glance
- Maker
- Intercontinental Distillers Limited (IDL)
- In Nigeria since
- 1983 (as International Distillers Nigeria), renamed IDL in 1997
- Other brands
- Eagle Schnapps, Commodore Schnapps, Chelsea Gin, Bull Gin, Squadron Rum, Confam Bitters, DeROK
- Network
- Regional offices and around 40 depots nationwide
Where bitters sell
Bitters are popular in beer parlours, bars, hotels, lounges and roadside drinks spots. Sachets and small bottles sell at low prices in high volumes, while bigger bottles go to bars and events. Competition is strong, with brands like Orijin, Alomo and Ace Roots on the same shelves, so availability and good relationships with outlets matter a lot.
How to get started
Get the basics in place
- A business registered with the CAC (we can help)
- Secure storage. Spirits are high-value and attractive to thieves, so lock your stock away.
- A tricycle, bus or small van for deliveries
- Cash for your first order and one reorder (trade finance options)
Check your licences
Selling alcohol is regulated at state level. Check what licence your state requires for wholesale liquor before you start, and make sure every product you sell is NAFDAC-registered.
Find your nearest IDL depot or distributor
Buy from an existing IDL distributor at first. Ask about their prices for full cartons and how often they restock.
Build a round of outlets
Bars, hotels, lounges and drinks shops. Visit on a fixed day, keep them stocked, and stock the brands they ask for, not only one.
Apply to IDL when your volume is steady
IDL holds distributor awards every year and rewards loyal distributors. A clean sales and payment record will help your application.
Will the numbers work?
Use your own quotes. Profit is before tax and before paying yourself. Nothing you type is saved.
Bars rarely buy one drink. Carry spirits, soft drinks and water so one delivery covers their order. See our wholesale wines and spirits and soft drinks.
Common questions
Who makes Action Bitters?
How do I become an Action Bitters distributor?
Do I need a licence to sell bitters?
Does Wigmore Wholesale sell Action Bitters?
How do I spot fake bitters?
Want to trade drinks?
Register free and buy spirits, soft drinks and water at trade prices.
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