How To Become a Johnnie Walker Distiller in Nigeria: The First Steps

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Distributing Johnnie Walker in Nigeria is a lucrative opportunity with the potential to earn up to $100,000 per annum. This blog post will discuss how you can become a distributor for Johnnie Walker in Nigeria and what it takes to be successful.

How To Become a Johnnie Walker Distiller in Nigeria
Johnnie Walker – Original, Black Label, Red Label, No.15, Green Label, and Blue Label are the most popular scotch whiskies in Nigeria. Unlike other countries where Johnnie Walker is available in different brands, it is limited to Johnnie Walker products only. There are also whisky brands that are specially formulated for the Nigerian market. If you are interested in running your own Johnnie Walker distributorship in Nigeria, this is the right place to start. You don’t have to be a teetotaler or a whisky connoisseur, you only need to be successful at marketing and sales.

Basic information on Johnnie Walker

First of all, the three brands Johnnie Walker distillers sell are Johnnie Walker, Black Label, and Red Label.

The First Steps
For aspiring Johnnie Walker Distributors in Nigeria, you need to follow a step by step process to acquire the knowledge, skills and understanding you need to successfully become a successful distributor. This is very important.

Step 1: What Is a Johnnie Walker Distributor?

Before you go down the path of becoming a distributor for Johnnie Walker, you must have a very clear understanding of what it entails. After that, it will be easier for you to choose what path you want to take to become a successful Johnnie Walker Distributor.

Distributing Johnnie Walker for Johnnie Walker

A distributor is basically a salesperson for Johnnie Walker. You are expected to go to your favourite bars, clubs, wine stores, and many other drinking spots across Nigeria and sell their products to other people.

Successful Johnnie Walker Distributors in Nigeria
You might have seen Johnnie Walker’s adverts on TV and have wondered how to become a distributor. Before you decide to become a distributor, here are some questions you should ask yourself:

Are you ready to make a long term commitment to Johnnie Walker?

Do you understand the role of distributor as a link between the sales team and the end consumer?

Do you have the resources and knowledge to be successful?

As a potential distributor for Johnnie Walker, you must have passion for the product and willingness to be a leader. This will enable you to break down business barriers in your distribution network and retain the trust and respect of the sales team.

What does a successful distributor for Johnnie Walker look like?
An effective distributor in Nigeria for Johnnie Walker works in four main areas:

Your goal in business is to sell more Johnnie Walker brands at higher prices to increase brand loyalty among consumers and higher profits for you as the distributor. This has three benefits:

1. It helps to maintain a competitive advantage as a local manufacturer.

2. You can work with your distributors in providing added value service as they need information, guidance and your brand services as they build their customer relationships.

3. You can earn more than $100,000 per annum.

4. It creates a long term relationship with consumers and increases your network of qualified partners in the distribution business.

Qualifications to become a successful Johnnie Walker distributor in Nigeria
The primary qualification to become a successful Johnnie Walker distributor in Nigeria is a valid passport and the will to do business. For the importation of alcohol, only the importation license is required.

The Company also conducts a week-long training and induction programme for its distributors. This training includes seminars on wholesaler business, new sales, best practice and practice, following procedures, value-addition in trade and post-sale follow-ups, business risk assessment and the importance of marketing.

At this time of the year, the company also conducts distribution exams to ensure they have good quality distributors who can sell the brand.

How much money can I make as a Johnnie Walker distributor in Nigeria?
Our goal as distributors is to earn up to $100,000 per annum. It is not an easy feat to achieve as it requires many years of dedicated work and creativity. It is not an easy feat in Nigeria but with enough drive, hard work and determination, it can be done.

Conclusion
Whisky distilling is an exceptional way to make money and that is exactly what you can do with Johnnie Walker in Nigeria. An estimated 5.2 million people drink Johnnie Walker in Nigeria which is equal to an 11.2% market share.

To become a Johnnie Walker Distiller in Nigeria, you need to have good people skills. You must also have sufficient knowledge of the whisky business. Finally, you must have a background in selling alcohol.

In summary, these are the requirements that you need to meet in order to become a Johnnie Walker distiller in Nigeria: