How to Buy and Export Coffee and Tea Extracts from Kenya
How to Buy and Export Coffee and Tea Extracts from Kenya
The world’s second largest producer of coffee, after Ethiopia, Kenya has also established itself as one of the largest exporters of coffee in the world. The country is home to the world’s highest altitude coffee farms, growing arabica and robusta varieties of coffee. Besides, the country also produces tea specially, the English Breakfast tea. As a result, it is no surprise that Kenya is also a big producer of coffee and tea extract. In fact, the country has become such a big producer because of its rich soil, low cost of production and a conducive climate.
Moreover, there is a growing demand for these products from other countries as well. As a result, it has become easier for exporters from Kenya to source these products and sell them at a premium. Here are some useful tips on how you can buy and export coffee and tea extracts from Kenya.
Know the market demand before exporting
Before exporting your coffee and tea extract products from Kenya, it is important that you carefully research the market demand. If you do not know what your products can fetch in the market, you may end up selling them for a low price. This will not only affect your profit margin but also your business sustainability. You will not be able to sustain your business long term if you keep selling your products for a low price. For example, you may find that your products can fetch a higher price in the Indian market than in the Kenyan market. In this case, you can choose to export the products to the Indian market. This will increase your profit margin as well as your business sustainability.
Buy coffee and tea extracts from trusted suppliers
It is very important to buy your coffee and tea extract products from reliable suppliers. In this way, you can be sure that you are not receiving any substandard or fake product. Moreover, it is also important to buy from trusted suppliers who can help you control your costs. It is not advisable to buy your products from private traders or retailers because you may end up paying more for them. If you buy from a wholesaler, you can secure a better price. You can even buy from manufacturers, if possible. This is because they can provide you with better margins than private traders or retailers.
Export in containers with tamper evident seals
You should always export your coffee and tea extracts in containers that have tamper evident seals. This is because the seals are there to prove that the product came from the seller. If the seal is broken, it means that the product was opened and tampered with. This will affect the market’s trust in the seller. In this way, the market will not buy the product and you will have to lower the quantity sold.
Counterfeit detection method
You should also use a counterfeit detection method when exporting your coffee and tea extract products from Kenya. This is because fake products are often counterfeited. It is common for fake products to be passed off as the original product. As a result, the customers often get cheated as well. You can use a method like watermarking to identify fake products. This is because many counterfeit products do not have any watermarks.
Wrapping and packaging method
When exporting your products from Kenya, you should use better wrapping and packaging method. This is because the products are delicate and need to be protected from dust and moisture. Moreover, you also need to decorate the packing materials to make the exported products stand out from the rest. In this way, you will be able to attract more customers. The best wrapping and packaging method is a custom-made box. This is because it provides better protection from moisture and dust. You can also use a custom-made carton to protect your products.
Conclusion
Coffee and tea extracts are a popular product in Kenya. However, the country is not very famous for exporting these products. In this article, we have discussed some useful tips on how you can buy and export coffee and tea extracts from Kenya. You should always buy your products from reliable suppliers. Moreover, you should also use a tamper evident seal to prove that the product came from the seller. Finally, you should also use a counterfeit detection method to prove that the product is genuine.
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