WIGMORE TRADING LTD, 5TH FLOOR, MULLINER TOWERS, FORMER NNPC BUILDING 39, ALFRED REWANE WAY, IKOYI LAGOS

HOURS: 6 AM -4 PM PST M - TH; 6 AM - 3 PM PST FRI

+234 1 2934174 +234 1 2934176

Packaging Companies in Lagos: When You Need Professional Packaging
Get in touch on Whatsapp now:

Packaging Companies in Lagos: When You Need Professional Packaging

Consider the role of packaging when you are selling your products directly to customers, such as through an online store. E-commerce is growing in popularity globally and businesses that sell their products online will benefit from enhanced branding and visibility with their own website. Even if you aren’t selling direct to end users, you may also need professional packaging for wholesale operations or consignment. There are a number of different types of packaging and every business should have an idea about the pros and cons of each to make informed decisions about this important element. Whether it’s for retail, wholesale or consignment sales, understanding the available options will help you choose wisely. When it comes to choosing your perfect Packaging Companies in Lagos – here is what you need to know:

What is the role of packaging when selling merchandised products?

Packaging plays a key role when merchandising products on store shelves and therefore it is important to select the right packaging for your products. The right packaging can make a product stand out amongst competing brands and therefore increase your chances for sales. When considering product packaging, it’s important to keep a few things in mind: – Product safety – If a product is packed in a way that puts its safety at risk, then the packaging needs to be corrected. For example, if a product is exposed to excessive light, then the packaging should be changed to block off the light. – How the product is displayed – The packaging should be designed in a way that showcases the product in a way that represents it as the brand that it is. – Product value – The packaging should convey the value of the product inside. This is especially important if your product is sold at a higher price.

How does your choice of packaging ensure branding and visibility?

When you are merchandising your products on store shelves, it can be beneficial to select packages that show off the brand name. This might mean selecting a certain type of packaging that shows off the brand name. Another way to increase visibility and show off your brand name is to select a type of packaging that is designed to be eye-catching. There are many different types of packaging that are designed to be eye-catching and therefore increase the likelihood of a product being purchased. – Printed packaging – Printed packaging is the most common way to show off your brand name on the packaging. There are many different types of print that you can choose from including full colour printing, spot UV printing, and more. – Shaped packaging – There are certain types of packaging that are designed to be shaped in a way that makes them easily recognizable. For example, candy comes in a heart-shaped package, and this shape is instantly recognizable. – Design – The colour scheme of your packaging, the design, and the fonts used can all be used to brand your product and make it more visible.

Different types of packaging for e-commerce businesses

For e-commerce companies, it is important to choose packaging that will keep the product safe during shipping and also make it easy for the customer to open and use. In some cases, packaging that is designed for shipping is also designed for product display. Some common types of packaging for e-commerce businesses are: – Polybags – Polybags are very common for shipping and product display. They are light, easy to open, and can be printed on. They are not very attractive on store shelves though and therefore are not a good choice for products that are designed to be shown off there. – Boxes – Packaging boxes can be made from a variety of materials and can be used for either shipping or product display. Some boxes can be made with a clear plastic window so that the customer can see the product inside. Boxes are a common choice for e-commerce businesses but need to be carefully selected to ensure that they are sturdy enough to be used for shipping.

Professional retail packaging

For retail operations, it is important to choose a packaging that will keep the product safe while being sold in the store. Product safety is the most important thing to consider when selecting packaging. In some cases, especially with food products, it can be important to choose a packaging that can be easily opened by customers but also resealed so that people don’t tamper with the product inside. Some common types of packaging for retail businesses are: – Plastic bags – Plastic bags are very common for retail. They are typically used for smaller items such as snacks and candies. – Boxes – Boxes are a common choice for larger items that need to be kept safe from tampering. A common example is a product sold in a box with a plastic window so that customers can see it inside. – Tubs – Tubs are another type of packaging that can be used for both small and large items. The most common example is a tub filled with candies or potato chips.

Wholesale or consignment packaging

For wholesale and consignment operations, it is important to choose a packaging that will protect the product during shipping, but also be easy to open and reseal. This is especially important if you are selling food items that might have a shorter expiration date. In some cases, it might also be important to choose a packaging that can be easily identified as containing food. Some common types of packaging for wholesale and consignment businesses are: – Plastic bags – Plastic bags are very common for wholesale and consignment operations. They are typically used for smaller items such as snacks and candies. – Boxes – Boxes are a common choice for larger items that need to be kept safe from tampering. A common example is a product sold in a box with a plastic window so that the customer can see it inside.

Which type of packaging is most beneficial for your business?

As you can see, there are many different types of packaging for different types of businesses. It is important to select the right packaging for your specific needs. For example, if you are selling a food item, then you should consider the packaging you are using to ensure that it is easy to reseal and also easy to identify as containing food. By taking the time to select the right packaging, you can significantly increase the likelihood of customers purchasing your products. When you work with a packaging company, you can discuss your packaging needs and they can help you select the right type of packaging for your products. The types of packaging discussed in this article are just examples of the types of packaging that are available and there are many more options available.


Back to News

No Comments Yet.

LEAVE A COMMENT

VISIONARY, BOLD, DISRUPTIVE

Each month, Wigmore team of experts contribute to the latest insights and analysis, setting the agenda and leading the discussion on unlocking capital so you can put it to work.

Eleuthero: The Benefits, Uses, and Guide to This Adaptogenic Herb

Eleuthero (Eleutherococcus senticosus), also known as Siberian ginseng, is an adaptogenic herb widely used in traditional medicine, particularly in Asia and Russia, to boost energy, reduce stress, and improve overall...

Read More

Flashback Arrestors in Nigeria: Essential Safety Equipment for Welding and Gas Systems

Flashback arrestors are critical safety devices used in welding, cutting, and gas distribution systems to prevent dangerous flashbacks—rapid flame backflows that can lead to serious accidents, equipment damage, or explosions....

Read More

Choosing the Right Location Consultant in Africa: Key Benefits and Top Providers

Expanding or setting up operations in Africa can be a transformative step for any business, given the continent's dynamic economic landscape, abundant resources, and rapidly growing consumer base. However, Africa’s...

Read More

Crafting a Global Location Strategy for Africa: Key Elements for Success

As Africa's economies continue to grow and diversify, the continent presents immense opportunities for global businesses. However, entering African markets requires a well-thought-out location strategy tailored to the continent’s unique...

Read More

Global Locating Services in Africa: Key Benefits for Businesses Expanding in the Region

As Africa grows in economic importance, businesses worldwide are exploring ways to establish an effective presence on the continent. Global locating services play an essential role in this expansion, helping...

Read More

Wigmore Trading, FMCG Distributors, Wholesale and Logistics in Lagos, Nigeria. Abuja & West Africa. | Wigmore Trading Nigeria | Wigmore Trading Nigeria