3 Ways to Make Your Product Packaging Stand Out in Nigeria

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Nigeria is a nation obsessed with products. From hair oils and skin lighteners to new phone cases and laptop sleeve designs, Nigerians love to purchase and in some cases hoard products. In fact, there are even entire businesses that exist solely on selling products such as these. However, with so much competition, it can be difficult to stand out when trying to sell your own product in the Nigerian market. In order to make sure that your product has the best chance of success in this market, it’s important to pay careful attention to how you present it. The following details may not seem like a big deal if you only think about the impact on your personal sales or profits; but in reality, they are very important in terms of how other people will see your product from a neutral point of view.

Why is Product Packaging Important in Nigeria?

Packaging is one of the most important aspects of product marketing, especially when it comes to B2B (business-to-business) sales. In fact, some businesses will even purchase goods solely based on their packaging if they have the budget available to do so. This is because companies understand that the packaging design is key to their branding, product promotion, and sales strategy. This is even more important in Nigeria due to the majority of online shopping that is being done these days. This is partially due to the fact that many Nigerians simply do not live in areas that allow for face-to-face shopping. Plus, even those who do have access to brick-and-mortar retail stores rarely have the time or patience to actually get in and out of stores. This means that product packaging is one of the first things that customers will see about a product when they are looking at it online or reading about it in a review. It’s what helps them decide if your product is something that they want to buy or not. Your product packaging will make or break your business, so you must ensure that you do everything that you can to make it as attractive as possible.

Use Clear Labeling and Engaging Photography

The first thing that most customers will look at when they see your product packaging is the label on the item. This is where you have a chance to explain to people exactly what your product is, what it does, and who it is for. If you have a beauty product, for example, you have the opportunity to explain what the product does, what ingredients are included in it, and who it is aimed at. This is important because many customers will simply ignore products if they are unsure of what they do or if they are suitable for them. Similarly, if you are selling dietary supplements or protein powders, the label on the packaging gives you a chance to explain what the product does and what it is supposed to help the consumer achieve.

Choose the Right Shipment Type

One of the first things that people notice about your product is how it is shipped. If you are selling beauty products, this means that you need to be mindful of how you pack the items so that you don’t risk damaging or spilling them. However, even if you are not shipping liquids or creams, you should still consider how your items will arrive at their destination. If you are sending your products to customers in Nigeria, you have a few different options. You can purchase air freight packages, sea freight packages, or standard ground freight packages. If you are sending your products to other countries, the rules are a bit more complicated. You will have to take a number of things into consideration before deciding on the right shipment method. For example, which countries your products are going to, what the climate is like in that area, and what the customs regulations are in that country.

Get a Quality Storage and Display Case

One of the biggest mistakes that brands make when designing their product packaging is skimping out on the quality of the storage and display case that they are using for their products. This might seem like a minor detail, but it is one that can make all the difference when it comes to sales. If your customers are going to stores and simply seeing your products sitting on the shelf in a flimsy cardboard box or bag, they may not think that they are worth the money. If, however, they see your products sitting on the counter in a storage and display case that is sturdy and looks professional, they will be more likely to buy them. Customers are more likely to trust a product that is sitting in a nice and sturdy display that can withstand the wear and tear of being moved around a lot. Similarly, if you are shipping your products to customers, you want to make sure that they arrive in one piece. A good quality display case or sturdy cardboard box will help to protect your products from damage in transit.

Conclusion

Product packaging is an important aspect of marketing your products and increasing sales. In order to make sure that your products stand out, you must carefully consider your packaging designs, the labelling on the items, and the shipment types that you use for shipping. You must also get a quality storage and display case that will protect your products and make them look professional.