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Supporting Local Businesses: Why Wigmore Trading is Your Go-To African Food Wholesaler in New Jersey
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Supporting Local Businesses: Why Wigmore Trading is Your Go-To African Food Wholesaler in New Jersey

Are you tired of the same old grocery store offerings, longing for a taste of authentic African cuisine? Look no further! Introducing Wigmore Trading, your ultimate go-to African food wholesaler in New Jersey. With an unwavering commitment to supporting local businesses and bringing diverse flavors to your table, Wigmore Trading is here to revolutionize your culinary experience. Join us as we delve into the reasons why Wigmore Trading should be your top choice when it comes to embracing the vibrant tastes and cultural richness of Africa right at home.

Introduction to the Importance of Supporting Local Businesses

Introduction:

In today’s fast-paced and globalized world, it is easy to overlook the importance of supporting local businesses. With the rise of online shopping and big box stores, small businesses often struggle to compete. However, the impact of supporting local businesses goes far beyond just keeping money within the community. In this section, we will delve into the various reasons why it is crucial to support local businesses and how Wigmore Trading, your go-to African food wholesaler in New Jersey, plays a vital role in this.

Stimulates Local Economy:

One of the most significant benefits of supporting local businesses is its positive impact on the local economy. When you shop at a locally owned business like Wigmore Trading, more money stays within your community compared to shopping at a chain store. This means that the profits generated by these local businesses are more likely to be spent on other goods and services within the same community. As a result, there is an increase in job opportunities for locals, leading to economic growth.

Preserves Unique Community Character:

Local businesses are an essential part of what makes a community unique. They offer products and services that reflect the diverse cultures and traditions of that particular area. For instance, Wigmore Trading specializes in providing authentic African food products that may not be readily available at big-box stores or online retailers. By supporting such local businesses, you are not only preserving your cultural heritage but also adding character to your community.

Wigmore Trading: An Overview of the Company

Wigmore Trading is a family-owned and operated business that has been serving the New Jersey community for over 20 years. Founded by brothers, John and Michael Wigmore, the company began as a small convenience store in Newark before expanding into a successful African food wholesaler.

The company’s mission is to provide high-quality African food products at competitive prices while promoting and supporting local farmers and businesses. This commitment to sourcing from local suppliers not only helps to boost the local economy but also ensures that customers are getting fresh, authentic ingredients.

What sets Wigmore Trading apart from other wholesalers in New Jersey is their extensive selection of African products. From staple foods like cassava flour and plantains to traditional seasonings and condiments, they have everything needed to create delicious and authentic African dishes. The company also offers specialty items such as palm oil, smoked fish, and various types of yams that may be hard to find elsewhere.

In addition to their wide range of products, Wigmore Trading takes great pride in providing excellent customer service. Their knowledgeable staff is always willing to assist customers with finding specific products or making recommendations based on personal preferences or dietary restrictions. They also offer flexible ordering options, including online ordering for added convenience.

Aside from supplying individual customers with their favorite African ingredients, Wigmore Trading also partners with restaurants, catering companies, grocery stores, and other businesses throughout New Jersey. Many establishments rely on Wigmore Trading for their wholesale needs due to the quality of products offered at reasonable prices.

The Benefits of Choosing a Local African Food Wholesaler

Choosing a local African food wholesaler has numerous benefits, not only for the business itself but also for the community it serves. At Wigmore Trading, we pride ourselves on being a leading African food wholesaler in New Jersey, and we believe that supporting local businesses is crucial for both economic growth and cultural preservation.

Here are some of the key benefits you can expect when choosing Wigmore Trading as your go-to African food wholesaler:

1. Fosters Economic Growth: By choosing a local African food wholesaler like Wigmore Trading, you are directly contributing to the economic growth of your community. When you purchase from us, your money stays within our local economy, helping to create jobs and support other small businesses in the area.

2. Fresh and High-Quality Products: One of the main perks of working with a local supplier is that you can expect fresh and high-quality products. As a local African food wholesaler, we have direct access to farms and producers in Africa, ensuring that our products are always fresh and of top-notch quality. This means that you can provide your customers with authentic and delicious African ingredients without compromising on freshness or taste.

3. Supports Cultural Diversity: Choosing a local African food wholesaler not only supports the economy but also helps to preserve cultural diversity within communities. At Wigmore Trading, we take pride in bringing traditional African foods to our customers while also supporting small-scale farmers in Africa who grow these unique ingredients.

Products Offered by Wigmore Trading

Wigmore Trading is proud to offer a wide range of high-quality products to local businesses in New Jersey. As an African food wholesaler, we strive to provide our customers with authentic and diverse options that cater to the unique tastes and preferences of their customers. Our goal is to support and promote African culture through our products while also ensuring that our clients have access to a variety of top-notch goods.

Some of the key product categories that we offer include:

1. Spices: We understand the importance of spices in African cuisine, which is why we have a vast selection available for our customers. From popular options like cumin and turmeric to more unique blends such as berbere and ras el hanout, we have it all. Our spices are sourced directly from Africa, ensuring that they maintain their authentic flavors.

2. Grains: Grains are an essential part of many African dishes, and at Wigmore Trading, we make sure to stock a wide range of options for our customers. From staples like rice and maize flour to lesser-known grains like teff and sorghum, we have something for every type of cuisine.

3. Sauces and condiments: No meal is complete without the right sauce or condiment, which is why Wigmore Trading offers a variety of flavorful options for our customers. Whether you’re looking for traditional hot sauces like peri-peri or milder ones like chakalaka, we’ve got you covered.

– Traditional African Foods and Ingredients

Traditional African cuisine is known for its bold flavors, use of fresh ingredients, and unique cooking techniques. From North to South and East to West, each region in Africa has its own distinct culinary traditions that have been passed down for generations. At Wigmore Trading, we take pride in providing our customers with a wide range of traditional African foods and ingredients that are essential for creating authentic and delicious dishes.

One staple ingredient found in many African cuisines is cassava. Also known as yuca or manioc, cassava is a starchy root vegetable used in various forms such as flour, chips, and boiled or mashed as a side dish. It is an important source of carbohydrates and often served alongside protein-rich dishes like grilled meats or stews.

Another fundamental ingredient in African cooking is plantains. These large green bananas are versatile and can be boiled, fried, or mashed into fufu – a staple food made from steamed plantains that resemble dough. Plantains can also be used as a substitute for potatoes in savory dishes or cooked into sweet treats like plantain muffins.

Palm oil is another essential ingredient in traditional African cooking. This bright red oil comes from the fruit of the palm tree and adds a distinctive flavor to many dishes. It is commonly used to cook soups and stews but can also be drizzled over rice or used as a dip for bread.

– Specialty Items and Hard-to-Find Products

At Wigmore Trading, we pride ourselves on being the go-to African food wholesaler in New Jersey for specialty items and hard-to-find products. We understand that many of our customers are looking for authentic African ingredients and unique products that may not be readily available in mainstream supermarkets. That’s why we make it our mission to source these specialty items and bring them to our local community.

Our extensive selection of specialty items includes a variety of spices, herbs, grains, and condiments from different regions across Africa. These products are carefully selected to ensure they meet our high standards of quality and authenticity. From the rich flavors of Ethiopian berbere spice to the aromatic scent of Nigerian suya spice, we have everything you need to add an authentic touch to your dishes.

One of our most popular specialty items is our wide range of traditional flours, including cassava flour, plantain flour, and yam flour. These flours are staples in many African cuisines and provide a gluten-free alternative for those with dietary restrictions. We also carry a variety of hard-to-find grains such as sorghum, millet, and teff – all packed with nutrients and used in traditional African recipes.

– Fresh Produce and Meats

At Wigmore Trading, we are proud to be one of the leading African food wholesalers in New Jersey, providing our customers with high-quality products and exceptional customer service. One aspect that sets us apart from other wholesalers is our commitment to sourcing and supplying fresh produce and meats from local businesses.

We believe that supporting local businesses not only benefits the economy but also offers numerous advantages for our customers. By choosing locally sourced produce and meats, we can ensure that our products are always at their freshest state, offering superior taste and nutritional value. This is because the shorter distance between farm to table means less time for the products to sit in storage or transportation, preserving their quality.

Furthermore, by purchasing from local businesses, we are able to build strong relationships with farmers and meat producers in the area. This allows us to have a direct line of communication with them, ensuring that we get first pick of the freshest and best-quality products available. It also gives us the opportunity to support small-scale farmers who may not have access to larger markets.

In addition to being fresh and supporting local businesses, our produce and meats also offer a wide variety of options for our customers. We understand that each culture has its unique cuisine preferences and dietary needs. Therefore, we strive to provide a diverse range of products including different cuts of meats such as beef, chicken, goat, lamb as well as various fruits and vegetables commonly used in African dishes.

Why Wigmore Trading Stands Out Among Other Food Wholesalers

There are countless food wholesalers in the market, so what makes Wigmore Trading stand out among all the rest? As a leading African food wholesaler in New Jersey, we take great pride in offering top-quality products and exceptional customer service to our clients. Here’s why we believe that Wigmore Trading should be your go-to choice for all your wholesale food needs.

1. Wide Range of Authentic African Products

At Wigmore Trading, we understand the importance of providing authentic and quality African products to our customers. We source products directly from Africa to ensure their authenticity and freshness. Our extensive range of products includes everything from traditional staples like yams, plantains, and cassava, to unique spices and condiments that add an extra layer of flavor to any dish. With us, you can find all your favorite African ingredients under one roof.

2. Competitive Pricing

One thing that sets us apart from other food wholesalers is our competitive pricing. We strive to offer our customers the best possible prices without compromising on the quality of our products. Our strong relationships with suppliers in Africa allow us to negotiate better prices for bulk purchases, which we pass on to our customers.

– Quality Assurance and Customer Service

At Wigmore Trading, we take great pride in providing our customers with the highest quality products and top-notch customer service. As a leading African food wholesaler in New Jersey, we understand the importance of delivering reliable and consistent goods to support local businesses.

Quality Assurance:

As a food wholesaler, ensuring the quality of our products is of utmost importance to us. We source all our products from trusted suppliers who follow strict quality control measures. Our team also conducts regular inspections and tests on all incoming goods to ensure they meet our high standards.

We understand that food safety is a major concern for both consumers and business owners. That’s why we strictly adhere to all food safety regulations and guidelines set by the authorities. This includes proper storage, handling, and transportation of our products to maintain their freshness and integrity.

We also have a dedicated team responsible for monitoring the shelf life of our products. This ensures that our customers receive only fresh and non-expired goods, giving them peace of mind when purchasing from us.

Customer Service:

At Wigmore Trading, we believe in building long-term relationships with our customers. That’s why we go above and beyond to provide exceptional customer service at every step. Our knowledgeable staff is always ready to assist you with any inquiries or concerns you may have about our products or services.

– Competitive Pricing and Variety

At Wigmore Trading, we understand the importance of competitive pricing and variety when it comes to supporting local businesses. As a leading African food wholesaler in New Jersey, we pride ourselves on offering our customers an extensive range of high-quality products at affordable prices.

One of the main reasons why Wigmore Trading is your go-to African food wholesaler is because we prioritize providing our customers with competitive pricing. We believe that supporting local businesses should not come at a premium cost, which is why we strive to keep our prices reasonable without compromising on quality. By doing so, we aim to make it easier for small businesses and individuals to access authentic African products and ingredients.

In addition to competitive pricing, Wigmore Trading also offers a wide variety of products for our customers to choose from. Our warehouse shelves are stocked with a diverse selection of traditional African foods such as grains, flours, spices, condiments, sauces, and more. We also offer specialty items like yams, plantains, cassava leaves, and other hard-to-find ingredients that are essential in creating authentic African dishes.

Our commitment to providing a wide range of products goes beyond just catering to the needs of our customers. We also recognize the diversity within the African community and strive to cater to different dietary preferences and restrictions. That’s why you’ll find vegetarian options such as lentils and beans alongside meat-based products like dried fish or beef jerky.


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