UK–Africa Trade Opportunities: Where to Start, What to Trade & How to Win
Trade between the United Kingdom and Africa is evolving rapidly — driven by new trade agreements, growing consumer demand across the continent, and a renewed focus on Africa’s potential as a supplier and market. From agricultural exports to infrastructure materials, healthcare, and consumer goods, there are more UK–Africa trade opportunities now than ever before.
In this article, we explore:
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The most promising trade sectors between the UK and Africa
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What UK exporters and importers can do to enter African markets
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How to overcome logistics and compliance barriers
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And how Wigmore Trading supports businesses at every stage of the trade cycle.
Why UK–Africa Trade Is on the Rise
✅ Post-Brexit trade diversification
The UK is looking beyond the EU to forge stronger bilateral trade relationships — and African nations are high on the list.
✅ Africa’s growing consumer base
With over 1.4 billion people, rising urbanization, and a youthful population, Africa offers massive demand for UK goods and services.
✅ Investment in infrastructure and manufacturing
Many African economies are investing heavily in:
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Roads, ports, energy
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Agro-processing
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Local manufacturing
These require imported machinery, tools, and expertise — areas where UK businesses excel.
Top Trade Opportunities Between UK and Africa
🌾 1. Importing Agro Products from Africa
Africa offers some of the world’s most in-demand natural and agricultural exports. UK businesses can import:
Product | Top African Sources |
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Shea butter, moringa | Nigeria, Ghana, Burkina Faso |
Sesame seeds, ginger | Nigeria, Ethiopia, Sudan |
Cocoa and derivatives | Ghana, Côte d’Ivoire |
Cashew, hibiscus, baobab | Nigeria, Senegal, Tanzania |
Wigmore Trading facilitates procurement, export compliance, and UK warehouse delivery for African-origin goods.
🏗️ 2. Exporting Construction & Industrial Materials to Africa
Africa’s infrastructure boom means strong demand for UK exports such as:
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Steel and cement additives
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Construction tools and PPE
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Modular housing systems
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Electrical equipment and power solutions
UK companies can tap into public-private partnerships or supply local contractors through regional distributors.
💊 3. Healthcare & Pharmaceutical Exports
African countries continue to import:
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Generic and branded medications
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Lab testing kits
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Medical devices and consumables
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Cold chain systems and hospital supplies
The UK is a global leader in this sector and can supply regulatory-approved products to African health ministries, hospitals, and private clinics.
🛍️ 4. Consumer Goods for African Retail
Urban middle classes in Lagos, Accra, Nairobi, and Johannesburg are increasingly drawn to international brands, especially:
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Packaged food and beverages
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Personal care products
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Baby care and hygiene
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Cleaning and household goods
Wigmore Trading helps UK brands enter African retail chains and supermarkets, starting with tailored market analysis and distribution support.
🧴 5. Exporting African Goods to Serve Diaspora in the UK
With over 2 million Africans living in the UK, there is growing demand for:
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African food products (yam flour, ogbono, crayfish)
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Beverages and herbal products
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African beauty and haircare brands
Businesses can source directly from African manufacturers (with Wigmore’s help) and stock UK-based warehouses for e-commerce, retail, or wholesale.
Key Markets to Watch
Country | Trade Focus Areas |
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🇳🇬 Nigeria | Agro exports, FMCG imports, construction materials |
🇬🇭 Ghana | Cocoa, palm oil, healthcare, UK brand penetration |
🇰🇪 Kenya | Medical equipment, British education, tea exports |
🇿🇦 South Africa | Machinery, automotive parts, alcoholic beverages |
🇪🇬 Egypt | Industrial supplies, UK services, agriculture imports |
Challenges in UK–Africa Trade (and How to Solve Them)
Challenge | Wigmore Trading Solution |
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❌ Complicated export paperwork | We handle export docs, labeling, NAFDAC/FDA permits |
📦 Logistics delays | Multi-modal shipping: air, sea, road — door-to-door |
❓ Unknown local markets | We provide on-ground insights and local connections |
💳 Cross-border payments | Accept GBP, USD, EUR — avoid FX complications |
Wigmore Trading – Your UK–Africa Trade Partner
With offices in the UK and West Africa, Wigmore Trading helps businesses:
✔️ Source Products from Africa
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Verified suppliers
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Export packaging and compliance
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Freight and customs clearance
✔️ Export Goods to African Markets
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Product registration
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Market research
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Local distributor matchmaking
✔️ Store, Ship, and Distribute
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UK warehousing for African goods
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Africa-wide logistics to Nigeria, Ghana, Kenya, and beyond
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Wholesale, B2B, and retail supply chain support
Real Case: UK Baby Brand Expands into Ghana
A UK-based baby product brand wanted to:
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Test the Ghanaian market
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Avoid complex import admin
Wigmore Trading helped by:
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Connecting the brand with a trusted Ghanaian distributor
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Managing shipping, labeling, and clearance
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Coordinating the first 1,000 units into Accra
✅ Brand gained shelf space in 3 Ghanaian retailers
✅ Avoided import delays
✅ Ready to scale into Nigeria next
Final Thoughts
The UK–Africa trade corridor is rich with opportunity — for importers, exporters, investors, and innovators. But success depends on understanding what to trade, where to enter, and how to move goods compliantly.
By partnering with Wigmore Trading, you gain:
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A trusted sourcing/export partner
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Cross-border logistics and customs support
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Real-world knowledge of UK and African markets
📞 Ready to explore UK–Africa trade?
Contact us today to:
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Get a product sourcing or export quote
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Explore warehousing and fulfillment options
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Enter new African markets with confidence
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