Unlocking the Flavors of Africa: Why Wigmore Trading is the Go-To African Food Wholesaler in London

Are you ready to embark on a culinary adventure through the vibrant and diverse flavors of Africa? Look no further than Wigmore Trading, your ultimate go-to African food wholesaler in London! Get ready to unlock a whole new world of tantalizing tastes, rich spices, and exotic ingredients that will transport your taste buds straight to the heart of the continent. Join us as we delve into why Wigmore Trading is your key to unlocking the true essence and authenticity of African cuisine right at your doorstep. Hop on board for an unforgettable gastronomic journey like no other!

Introduction to African Cuisine

Introduction to African Cuisine:
Africa is a diverse continent with over 50 countries and each country has its unique culture, traditions, and cuisine. African food is known for its rich and bold flavors, vibrant colors, and use of fresh ingredients. It is a fusion of different influences from various regions including Arab, European, Indian, and indigenous African cultures.

One of the main reasons why African cuisine is gaining popularity around the world is because of its health benefits. Most traditional African dishes are made with natural ingredients such as grains, vegetables, fruits, and lean proteins which make it a healthy choice for people looking to maintain a balanced diet.

The most popular staple foods in Africa include rice, cornmeal (maize), sorghum, millet, cassava, yams and plantains. These are often accompanied by stews or sauces made with vegetables like okra or spinach along with meat or fish. This combination provides a well-rounded meal that is both nutritious and delicious.

Another notable aspect of African cuisine is the use of spices and herbs. Africans have been using spices for centuries not only to enhance flavor but also for their medicinal properties. Some common spices used in African cooking include ginger, cumin seeds, coriander seeds, black pepper, chili peppers among others. These spices bring depth and complexity to dishes creating an explosion of flavors in every bite.

The Importance of a Reliable Wholesaler for African Food

When it comes to sourcing African food products, having a reliable wholesaler is crucial. Not only do they provide access to a wide range of authentic and high-quality ingredients, but they also play a significant role in supporting the growth and development of African cuisine.

One of the main reasons why Wigmore Trading has become the go-to African food wholesaler in London is its commitment to reliability. With over 15 years of experience in the industry, Wigmore Trading has established itself as a trusted supplier for many restaurants, grocery stores, and individuals looking to add some unique flavors to their dishes.

So why is it so important to have a reliable wholesaler for African food? Here are some reasons:

1. Access to Authentic Ingredients: One of the biggest challenges when it comes to preparing African cuisine outside of Africa is finding authentic ingredients. A reliable wholesaler like Wigmore Trading sources their products directly from Africa, ensuring that you get the same taste and quality as if you were cooking in Africa itself. This allows chefs and home cooks alike to create truly authentic dishes without compromising on flavor.

2. Consistent Supply: Imagine running a restaurant that specializes in African cuisine, but your regular supplier runs out of stock for essential ingredients? This can lead to delays or even worse – not being able to serve certain dishes on your menu at all! A reliable wholesaler will always have consistent supply chains in place, ensuring that you never run out of crucial ingredients.

Wigmore Trading: A Brief History

Wigmore Trading has established itself as the premier African food wholesaler in London, providing a wide range of high-quality products to restaurants, specialty stores, and individuals. But how did this successful company come to be? In this section, we will delve into the history of Wigmore Trading and discover what sets them apart from other wholesalers in the market.

The story of Wigmore Trading began over two decades ago when founder and CEO, Michael Omoniyi saw a gap in the market for authentic African food products. Having grown up in Nigeria and experiencing the rich flavors and diversity of African cuisine firsthand, Omoniyi recognized the potential for these products to be introduced to a wider audience. With this vision in mind, he started Wigmore Trading with just a small selection of popular Nigerian spices and seasonings.

From its humble beginnings as a one-man operation, Wigmore Trading quickly gained popularity among local restaurants serving African cuisine. The demand for their products grew exponentially as more people were introduced to the unique flavors that they offered. As a result, Omoniyi expanded his product line to include an array of different spices, grains, sauces, and condiments from various countries across Africa.

One key factor that contributed to Wigmore Trading’s success is their commitment to sourcing only the highest quality products directly from farmers and manufacturers in Africa. This not only ensures authenticity but also provides support for local communities by promoting fair trade practices.

What Makes Wigmore Trading Stand Out?

Wigmore Trading has been a leading African food wholesaler in London for over 20 years, and it’s not hard to see why they have become the go-to destination for those looking to unlock the flavors of Africa. In this section, we will delve deeper into what sets Wigmore Trading apart from other wholesalers and makes them stand out in the industry.

1. Extensive Range of Authentic African Products

One of the main reasons why Wigmore Trading stands out is their extensive range of authentic African products. They carry a wide variety of ingredients, spices, condiments, and snacks from all over Africa, allowing customers to find everything they need in one place. From popular staples like cassava flour and jollof rice seasoning to unique delicacies like biltong and mopane worms, Wigmore Trading has it all.

2. High-Quality Products at Competitive Prices

Wigmore Trading is committed to providing customers with high-quality products at competitive prices. They work directly with suppliers in Africa to source the freshest and most authentic products while keeping costs low. This allows them to offer their customers unbeatable prices without compromising on quality.

Top Products Offered by Wigmore Trading

Wigmore Trading is a leading African food wholesaler in London, offering a wide range of authentic and high-quality products from various countries across the continent. In this section, we will explore some of the top products that Wigmore Trading offers, giving you a taste of the diverse flavors and unique ingredients found in African cuisine.

1. Spices and Seasonings:
African spices are known for their bold flavors and vibrant colors, adding depth and complexity to dishes. At Wigmore Trading, you can find an extensive selection of spices such as berbere, ras el hanout, peri-peri powder, and more. These spices are sourced directly from Africa to ensure authenticity and freshness.

2. Grains and Pulses:
Grains play a significant role in African cuisine, with staples like rice, millet, sorghum, maize being used in various dishes. Wigmore Trading offers a variety of grains such as jollof rice seasoning mix from Nigeria or couscous from North Africa. You can also find popular pulses like lentils and black-eyed peas which are essential for making stews and soups.

– Spices and Seasonings

Spices and seasonings are an integral part of African cuisine, adding depth, complexity, and flavor to traditional dishes. From the fiery heat of chili peppers to the aromatic warmth of ginger and cinnamon, the use of spices in African cooking is a reflection of the continent’s rich cultural heritage.

At Wigmore Trading, we understand the importance of these ingredients in creating authentic African flavors. That’s why we pride ourselves on being one of the leading suppliers of high-quality spices and seasonings in London. Our extensive range includes both indigenous African spices as well as those from other parts of the world that have become staples in many traditional dishes.

One such spice is berbere, a complex blend commonly used in Ethiopian cuisine. Made from a mixture of dried chilies, garlic, ginger, fenugreek, and various other herbs and spices, berbere adds a spicy kick to stews and meat dishes. We source our berbere directly from Ethiopia to ensure its authenticity and superior quality.

Another must-have spice for any African kitchen is harissa. This North African staple is a fiery chili paste made with red peppers, garlic, cumin, coriander seeds, caraway seeds, and olive oil. It can be used as a marinade or condiment for meats or stirred into soups for added heat and depth.

– Cereals and Grains

Cereals and grains play an essential role in African cuisine, serving as a staple food for many countries across the continent. Wigmore Trading, a renowned African food wholesaler in London, offers a wide variety of cereals and grains that are sure to add authentic flavors to any dish.

One of the most popular cereals used in African cooking is sorghum, which is commonly found in West Africa. This gluten-free grain has a subtle nutty flavor and is often ground into flour to make porridge or used as a base for stews and soups. Wigmore Trading sources high-quality sorghum from trusted suppliers in Africa, making it easily accessible for restaurants and retailers in London.

Another staple cereal found at Wigmore Trading is millet, which is widely consumed in East Africa. This grain has a slightly sweet taste and can be cooked into a creamy porridge or added to bread recipes for extra texture. Millet is also known for its numerous health benefits, including being rich in fiber and antioxidants.

For those looking for an alternative to rice, Wigmore Trading offers various types of couscous made from durum wheat or cornmeal. Couscous is commonly used throughout North Africa and can be served with stews or used as a base for salads. It’s quick-cooking nature makes it perfect for busy kitchens looking to add some diversity to their menu.

– Sauces and Condiments

Sauces and condiments are an essential part of African cuisine, as they add depth, flavor, and complexity to dishes. From spicy blends to tangy dips, the sauces and condiments used in African cooking are what make it truly unique and delicious. At Wigmore Trading, we understand the importance of these ingredients in African cuisine, which is why we offer a wide variety of high-quality sauces and condiments from different parts of Africa.

One of the most popular types of sauce in African cuisine is pepper sauce. This fiery red sauce is made from a combination of peppers, onions, garlic, herbs, and spices. It adds a bold kick to any dish and is commonly used as a marinade for meats or served on the side with rice or stews. At Wigmore Trading, we have a selection of pepper sauces from various countries such as Nigeria, Ghana, Cameroon, and more.

Another must-try condiment from Africa is chutney. This sweet yet tangy relish is made from fruits like mangoes or pineapples combined with vinegar, sugar, onions, and spices. Chutneys are often served alongside grilled meats or used as a dipping sauce for snacks like plantains or samosas. Our range includes traditional chutneys from South Africa as well as unique blends from other regions.

– Fruits and Vegetables

Fruits and vegetables are an essential part of African cuisine, known for their vibrant colors and unique flavors. They are not only a staple in traditional dishes but also play a significant role in the overall health and well-being of individuals. At Wigmore Trading, we take pride in sourcing the freshest fruits and vegetables from various regions across Africa to provide our customers with an authentic taste of Africa.

One of the most popular fruits in African cuisine is the mango. Originating from tropical regions such as Nigeria, Ghana, and Kenya, this juicy fruit is known for its sweet taste and can be used in both savory and sweet dishes. It is commonly used in chutneys, salads, smoothies, and even grilled as a side dish. We source our mangoes directly from local farmers who use sustainable farming practices to ensure high-quality produce.

Another widely used fruit in African cooking is the plantain. Similar to bananas, plantains are starchy rather than sweet and are a versatile ingredient in many dishes. They can be fried or boiled to make chips or mashed into stews for added texture and flavor. Our plantains come from small-scale farmers who handpick them at their peak ripeness to guarantee maximum flavor.

How to Order from Wigmore Trading?

At Wigmore Trading, we pride ourselves on being the top African food wholesaler in London. We understand the importance of authentic and high-quality ingredients when it comes to creating delicious African dishes. That’s why we have made it our mission to provide our customers with a wide range of products that are not only delicious but also sourced directly from Africa.

If you’re new to Wigmore Trading and are wondering how to place an order with us, don’t worry – we’ve got you covered! Ordering from us is a simple and straightforward process that can be completed in just a few easy steps:

1. Register for an account

The first step to ordering from Wigmore Trading is to register for an account on our website. This will allow you to access our full product range, view prices, and place orders. Registration is quick and easy – all you need to do is fill out your basic information such as name, email address, and contact details.

2. Browse our products

Once you have registered for an account, you can start browsing our extensive collection of African food products. From spices and herbs to sauces and snacks, we have everything you need to add authentic flavors to your dishes.

3. Add items to your cart

As you browse through our products, simply click on the items you wish to purchase and add them to your online shopping cart. You can adjust the quantities as needed before proceeding to checkout.

Conclusion

Wigmore Trading has established itself as the go-to African food wholesaler in London for a reason. Their commitment to sourcing and providing high-quality, authentic African products has made them a trusted supplier among restaurants, retailers, and individuals alike. With their extensive range of products and dedication to customer satisfaction, it’s no surprise that they have become a household name in the industry. Whether you’re looking to add unique flavors to your menu or want to experience the taste of Africa at home, Wigmore Trading is your one-stop shop for all your African food needs. Experience the rich and diverse flavors of Africa with Wigmore Trading today!