The bitters industry in Nigeria is thriving. As consumers continue to seek herbal remedies for digestion, stamina, detoxification, and general wellness, the demand for trusted bitters brands remains strong. For retailers, market traders, and distributors, knowing the bitters with high demand in Nigeria is key to ensuring consistent sales and excellent profit margins.

This guide highlights the top-selling bitters brands in Nigeria, what makes them popular, and how Wigmore Trading can supply them to your business at competitive wholesale rates.

Why Bitters Are in High Demand in Nigeria

• ✅ Cultural relevance: Herbal tonics are rooted in traditional Nigerian health practices

• ✅ Health-focused use: Consumers rely on bitters for detox, digestion, and vitality

• ✅ Daily consumption: Many take bitters as part of routine wellness or social drinking

• ✅ Affordability: Most brands are budget-friendly and accessible across all regions

• ✅ Repeat purchases: High frequency of use ensures regular sales

From open markets to high-end retail outlets, bitters remain one of the most profitable FMCG products in Nigeria today.

Bitters with High Demand in Nigeria (2025)

1. 10 PIX Bitters

• Type: Alcoholic Herbal

• Why It’s in High Demand:

  • Known for stamina and energy enhancement

  • Highly affordable with strong male customer base

  • Popular in open markets, kiosks, and informal trade

  • Available in 100ml, 200ml, and 750ml bottles

  • Wholesale Price (200ml): ₦10,000 – ₦12,500 per carton

2. Alomo Bitters

• Type: Alcoholic Herbal (Imported from Ghana)

• Why It’s in High Demand:

  • Trusted West African brand

  • Perceived as premium with herbal authenticity

  • Appeals to mature consumers and health-focused buyers

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  • Wholesale Price (200ml): ₦11,500 – ₦13,500 per carton

3. Orijin Bitters

• Type: Alcoholic Herbal (Produced by Guinness Nigeria)

• Why It’s in High Demand:

  • Modern branding with strong advertising support

  • Urban youth and nightlife appeal

  • Preferred in bars, supermarkets, and lounges

  • Wholesale Price (200ml): ₦13,000 – ₦15,000 per carton

4. Action Bitters

• Type: Alcoholic Herbal

• Why It’s in High Demand:

  • Mass-market favorite with low price point

  • Fast turnover in kiosks and rural markets

  • Widely recognized and accepted by older consumers

  • Wholesale Price (200ml): ₦8,500 – ₦10,500 per carton

5. Yoyo Bitters

• Type: Non-Alcoholic Herbal

• Why It’s in High Demand:

  • Popular for detox, digestion, and wellness

  • Appeals to women, health-conscious buyers, and religious customers

  • Strong presence in pharmacies and health stores

  • Wholesale Price (100ml): ₦11,000 – ₦13,000 per carton (48 bottles)

Where to Buy These Bitters in Bulk

Wigmore Trading is a trusted FMCG distributor offering nationwide bitters supply to:

• Retailers

• Pharmacies

• Bars and lounges

• Open market vendors

• Wholesale depots

• Exporters within ECOWAS

We provide:

• ✅ Verified, NAFDAC-approved bitters

• ✅ Competitive wholesale pricing

• ✅ Bulk deals – cartons, pallets, containers

• ✅ Nationwide delivery and logistics support

• ✅ Product guidance for first-time resellers

Why Stocking High-Demand Bitters Matters

How to Order from Wigmore Trading

1. Choose your preferred bitters brands and sizes

2. Request a wholesale quote from our sales team

3. Confirm your order and delivery location

4. Receive your stock—ready for retail or redistribution

Contact Wigmore Trading today to start stocking the bitters that Nigerians love most.