The Daily Mile initiative has become a widely adopted physical activity program in schools, designed to improve children’s fitness, focus, and wellbeing through a simple daily run or walk. As more schools, education authorities, and NGOs adopt the Daily Mile approach—particularly across emerging markets—there is growing demand for reliable sourcing, equipment supply, and logistics support to implement it effectively.

This is where Wigmore Trading can help.

What Is the Daily Mile Program?

The Daily Mile is a structured but flexible physical activity initiative that encourages children to walk, jog, or run for 15 minutes each school day. It requires minimal setup, but successful implementation still depends on:

• Suitable outdoor or indoor spaces

• Basic sports and safety equipment

• Consistent access to footwear and uniforms

• Logistical planning for large school populations

In many regions, especially across Africa and developing markets, schools face challenges sourcing these essentials affordably and reliably.

Why Schools Struggle to Implement the Daily Mile

Despite its simplicity, rolling out the Daily Mile at scale often presents practical barriers:

Limited Access to Quality Equipment

Schools may struggle to source durable sportswear, footwear, cones, timing tools, or safety markers locally.

Budget Constraints

Educational institutions often operate under tight budgets and require cost-effective procurement solutions.

Import & Distribution Challenges

Where equipment must be imported, schools and NGOs face delays, regulatory hurdles, and unreliable supply chains.

Inconsistent Supply

Without a dependable supplier, maintaining continuity for daily mile activities becomes difficult.

How Wigmore Trading Supports Daily Mile Initiatives

Wigmore Trading works with schools, NGOs, distributors, and public sector partners to streamline the sourcing and delivery of products that support Daily Mile programs.

Bulk Sourcing of Sports & School Equipment

Wigmore Trading can help source:

• Sports footwear and trainers

• School sportswear and uniforms

• Cones, markers, and basic training accessories

• Hydration and safety equipment

By leveraging global supplier networks, Wigmore Trading helps reduce costs while maintaining quality.

Import & Export Expertise

With strong experience in import/export across Africa and international markets, Wigmore Trading handles:

• Supplier coordination

• Customs documentation

• Regulatory compliance

• Freight forwarding and last-mile delivery

This ensures Daily Mile supplies arrive on time and in good condition.

Scalable Solutions for NGOs & Education Projects

For large-scale education or health initiatives, Wigmore Trading supports scalable procurement—whether supplying a single school or hundreds across multiple regions.

Daily Mile Benefits for Schools and Communities

Implementing the Daily Mile consistently delivers measurable value:

• Improved student fitness and concentration

• Better classroom behaviour and engagement

• Low-cost, high-impact health intervention

• Inclusive participation regardless of ability

With proper logistical planning and reliable supply chains, schools can maximise these benefits without operational strain.

Choosing the Right Supply Partner Matters

The success of Daily Mile programs often depends on behind-the-scenes execution. Schools and organisations need partners who understand:

• Education sector procurement

• FMCG and non-food product distribution

• Cross-border trade realities

• Local market conditions

Wigmore Trading combines all of these capabilities, making implementation smoother and more sustainable.

Supporting Daily Mile Programs Across Africa

As Daily Mile adoption grows across African markets, access to dependable trade and logistics partners becomes essential. Wigmore Trading’s regional expertise allows schools and organisations to focus on student wellbeing—while procurement and delivery are handled professionally.

Whether you are launching a new Daily Mile initiative or expanding an existing one, Wigmore Trading can help streamline your sourcing and logistics.

Get in touch with our team to learn more.
Contact Wigmore Trading today to support your Daily Mile program efficiently.