WIGMORE TRADING LTD, 5TH FLOOR, MULLINER TOWERS, FORMER NNPC BUILDING 39, ALFRED REWANE WAY, IKOYI LAGOS

HOURS: 6 AM -4 PM PST M - TH; 6 AM - 3 PM PST FRI

+234 1 2934174 +234 1 2934176

Category: News

Purchasing wholesale products in West Africa is a great way to make your business more profitable. However, it can be difficult to know where to start. The most important thing to note is that not all countries are the same. Here are some brief guidelines on how to buy wholesale products in West Africa – from understanding the value of “Cash & Carry” and “Free On Board” pricing, to shipping cost estimates. Take a look for an overview of what you need to know before getting started, as well as helpful tips for navigating this market.

12 Nov

Drive Growth in Retail with Effective Store Visit Evaluation

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In today’s competitive retail environment, conducting a store visit evaluation is critical for businesses aiming to improve operations, boost sales, and maintain brand consistency. For companies operating in Africa’s dynamic markets, understanding the local retail landscape and monitoring store performance

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12 Nov

Customer Service Evaluation Tips to Enhance Efficiency and Retention

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In today’s competitive business environment, a customer service evaluation is more than a routine check—it is a critical strategy for maintaining client satisfaction and loyalty. Companies in sectors such as import/export, wholesale distribution, and logistics must prioritize evaluating their customer

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12 Nov

The Complete Guide to a Successful Brand Compliance Audit

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In today’s fast-paced business environment, maintaining brand integrity is more crucial than ever. Companies that fail to monitor and enforce their brand standards risk losing customer trust, weakening market position, and facing costly legal or regulatory issues. This is where

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12 Nov

Boost Your Market Position with Competitor Benchmarking Services

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In today’s competitive market, understanding where your business stands relative to your competitors is essential. Competitor benchmarking services provide businesses with actionable insights to refine strategies, optimize operations, and enhance market positioning. For companies engaged in import/export, wholesale distribution, FMCG,

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12 Nov

Market Research Fieldwork: Unlocking Actionable Insights for Businesses

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Market research fieldwork is the cornerstone of informed business decision-making. In today’s competitive environment, companies in import/export, FMCG, wholesale distribution, and logistics need accurate, real-time data to stay ahead. Fieldwork involves gathering firsthand information directly from the market, ensuring businesses

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12 Nov

How Customer Satisfaction Evaluation Boosts Client Loyalty

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Customer satisfaction evaluation is a critical component of business growth in industries like import/export, wholesale distribution, and logistics across Africa. Understanding how clients perceive your services allows companies to refine processes, enhance service delivery, and foster long-term partnerships. For businesses

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12 Nov

Service Quality Audit: Ensuring Operational Excellence for Your Business

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In today’s competitive business environment, maintaining consistent service quality is essential for building customer trust and long-term growth. A service quality audit is a strategic tool that allows companies to evaluate their operational performance, identify gaps, and implement improvements to

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12 Nov

Transform Your Business with a Comprehensive Customer Experience Audit

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In today’s competitive African trade and wholesale distribution landscape, understanding your customers’ journey is more critical than ever. A customer experience audit helps businesses like Wigmore Trading identify areas where clients face friction and discover opportunities to improve satisfaction, loyalty,

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12 Nov

Boost Customer Satisfaction with a Mystery Shopper for Call Centers

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In today’s competitive business landscape, providing exceptional customer service is no longer optional—it’s essential. Call centers serve as the frontline of customer interactions, and ensuring high-quality service can directly influence customer loyalty and brand reputation. One effective strategy businesses are

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12 Nov

How Service Quality Assessment for Hotels Can Boost Guest Loyalty and Revenue

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Delivering exceptional guest experiences is the cornerstone of success in the hospitality industry. For hotels aiming to stand out in a competitive market, service quality assessment for hotels is a vital process. It allows management teams to identify strengths, address

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12 Nov

The Role of a Mystery Shopper for Fashion Boutiques

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Running a successful fashion boutique goes beyond stocking trendy collections. It’s about delivering an experience that keeps customers coming back. A mystery shopper for fashion boutiques plays a crucial role in evaluating this experience — offering unbiased feedback on everything

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12 Nov

Why Supermarket Mystery Shopping Is Essential for Retail Success

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In today’s competitive retail market, maintaining high customer satisfaction is vital. Supermarket mystery shopping has become one of the most effective ways for retail chains and wholesalers to evaluate performance, ensure compliance, and enhance the customer experience. For businesses involved

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12 Nov

How Healthcare Mystery Shopper Services Improve Patient Experience

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In today’s competitive healthcare landscape, delivering exceptional patient care goes beyond medical expertise—it involves creating a seamless, compassionate, and professional experience from the first point of contact. That’s where healthcare mystery shopper services come in. For hospitals, clinics, and pharmacies

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12 Nov

The Hidden Advantage of Banking Mystery Shopper Services for Modern Financial Institutions

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In today’s competitive financial landscape, maintaining a consistent and high-quality customer experience is critical. Banking mystery shopper services provide banks and financial institutions with valuable insights into how their employees interact with clients, how policies are implemented, and how service

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12 Nov

The Power of Field Marketing and Mystery Shopping for Your Brand

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In today’s competitive marketplace, understanding customer behavior and ensuring brand visibility are critical for business success. Field marketing and mystery shopping have emerged as key strategies for companies seeking actionable insights, improved sales, and stronger consumer connections, especially in African

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11 Nov

Top Strategies for Successful Mystery Shopper Recruitment

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Ensuring top-notch customer service is crucial for businesses operating in competitive markets. One effective method companies use to monitor service standards is mystery shopper recruitment. By employing trained individuals to assess customer interactions and store performance, businesses can gain actionable

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11 Nov

Drive Better Results with Expert Mystery Shopper Audits

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In today's competitive market, businesses need more than standard performance metrics to truly understand their customer experience. Mystery shopper audits have emerged as a practical solution, providing in-depth insights into service quality, operational efficiency, and customer satisfaction. For companies engaged

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11 Nov

Best Mystery Shopping Company: Enhancing Customer Experience with Wigmore Trading

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In today's competitive market, businesses are continually searching for ways to improve customer satisfaction and streamline operations. One of the most effective tools in this pursuit is mystery shopping—a method that provides an insider's view of how customers experience your

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11 Nov

Boost Customer Experience with a Professional Mystery Shopper Agency

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In today’s competitive business environment, understanding customer experience is more critical than ever. A mystery shopper agency provides a strategic approach for companies to monitor service quality, compliance, and brand experience discreetly. Whether you operate in retail, hospitality, or FMCG

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11 Nov

Hotel Mystery Shopper: How Hotels Elevate Guest Experience

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In today’s competitive hospitality industry, delivering exceptional guest experiences is no longer optional—it's essential. One of the most effective methods hotels use to assess and enhance service quality is through hotel mystery shoppers. This practice provides a discreet, honest evaluation

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Wigmore Trading, FMCG Distributors, Wholesale and Logistics in Lagos, Nigeria. Abuja & West Africa. | Wigmore Trading Nigeria | Wigmore Trading Nigeria