Variable data printing (VDP) is transforming how Ghanaian businesses communicate with customers, track inventory, and personalise packaging at scale. As the demand for efficient, data-driven print solutions grows across sectors like FMCG, retail, logistics, and e-commerce, companies are increasingly exploring ways to integrate VDP into their supply chains.
Wigmore Trading supports this shift by helping businesses source high-quality printing machinery, consumables, and packaging materials to streamline their operations.

What Is Variable Data Printing and Why It Matters in Ghana

Variable data printing allows businesses to print customised information—such as barcodes, QR codes, serial numbers, batch details, personalised labels, and expiry dates—onto packaging or documents without slowing production.
For industries in Ghana where traceability, regulatory compliance, and branding are essential, VDP offers a reliable and scalable solution. It delivers precision across high-volume runs while maintaining flexibility for shorter, customised batches.

Wigmore Trading works with manufacturers and distributors to supply reliable VDP-ready packaging and printing solutions for Ghana’s growing market.

How Variable Data Printing Supports Ghana’s FMCG and Retail Sectors

The FMCG sector relies heavily on accurate labelling and traceability. Variable data printing ensures every product carries essential information such as batch codes, unique identifiers, and production dates.
Retailers benefit as well, especially with the rise of digital inventory systems that require scannable data on every item.

Benefits for FMCG and Retail:

• Better compliance with Ghana FDA labelling regulations

• Faster product authentication

• Reduced counterfeiting risks

• Enhanced supply chain visibility

• Improved consumer trust through clear and accurate packaging

Wigmore Trading helps businesses access the right printing supplies—thermal labels, flexible packaging films, inkjet systems, and more—to support these needs.

Variable Data Printing in Ghana’s Logistics and Export Industry

Ghana’s logistics and export businesses rely on accurate tracking information for pallets, cartons, and individual products. Variable data printing ensures that every shipment can be traced from warehouse to final destination.

Key applications include:

• Barcode and QR code labelling

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• Export packaging identification

• Customised documentation for cross-border trade

• Inventory management tags

As a trusted supplier, Wigmore Trading supports exporters with high-quality packaging materials, cartons, and label solutions designed to withstand international shipping conditions.

Types of Variable Data Printing Technologies Used in Ghana

Different industries require different VDP technologies depending on speed, material type, and volume. In Ghana, the most commonly used include:

1. Thermal Transfer Printing

Ideal for labels, barcodes, and flexible packaging.
It is widely used in FMCG manufacturing and warehouse operations.

2. Inkjet Variable Data Printing

Perfect for printing directly onto bottles, cans, boxes, and pouches.
High-speed inkjet systems are popular among beverage companies and food processors.

3. Laser Marking

Used for high-precision coding on metals, plastics, and rigid surfaces.
Industries like electronics, automotive parts distribution, and high-value manufacturing benefit from laser VDP.

Wigmore Trading can help you source consumables and compatible packaging materials that work seamlessly with these systems.

Why Businesses in Ghana Are Investing in VDP-Ready Packaging

Modern packaging requires more than design—it must support traceability and automation. Businesses in Ghana increasingly choose packaging that is compatible with variable data printing to improve efficiency.

Advantages of VDP-Ready Packaging:

• Easy integration with automated production lines

• High-contrast surfaces for clearer prints

• Greater durability for export shipments

• Lower waste and improved accuracy

Wigmore Trading supplies packaging products—labels, cartons, shrink wraps, pouches—optimized for high-quality VDP output.

How Wigmore Trading Supports Variable Data Printing in Ghana

Wigmore Trading plays an essential role in helping Ghanaian businesses adopt reliable VDP solutions. Although the company does not manufacture printers, it supplies materials and products that make variable data printing efficient and cost-effective.

Wigmore Trading can help you with:

• Sourcing premium labels, films, and packaging materials suitable for VDP

• Providing bulk consignments for manufacturers and distributors

• Streamlining procurement for companies across Ghana and West Africa

• Offering logistics support for large shipments

Whether you need packaging for FMCG, pharmaceutical products, cosmetics, or export goods, the Wigmore Trading team ensures consistent quality and competitive pricing.

Getting Started With Variable Data Printing in Ghana

Businesses adopting VDP should consider their printing environment, material type, and production volume. Choosing the right packaging materials is essential for clear, durable prints.

Wigmore Trading is ready to support you in selecting the right inputs for your VDP operations.

Contact Wigmore Trading today to streamline your sourcing.