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Wigmore Trading: The Premier Wholesale Distributor in Nigeria
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Why Wigmore Trading is the Best Wholesale Distributor in Nigeria

In the vibrant and rapidly growing Nigerian market, Wigmore Trading stands out as the leading wholesale distributor. Our unmatched services, extensive network, and deep understanding of the local market make us the preferred partner for businesses looking to establish or expand their presence in Nigeria.

Extensive Network and Market Reach

Wigmore Trading boasts an extensive network that covers Nigeria’s major cities and rural areas. This broad reach ensures that your products can penetrate even the most remote parts of the country, maximizing your market potential. Our distribution channels are efficient and reliable, ensuring timely delivery and consistent availability of products.

Proven Track Record

With years of experience in the industry, Wigmore Trading has developed a proven track record of success. We have partnered with some of the world’s leading brands and successfully introduced numerous products into the Nigerian market. Our expertise spans various sectors, including Fast-Moving Consumer Goods (FMCG) like food and beverages, health and beauty products, home and garden supplies, and more.

Comprehensive Market Insights

Understanding the local market is crucial for success. At Wigmore Trading, we provide our partners with comprehensive market insights. Our team of experts continuously monitors market trends, consumer behavior, and competitive dynamics. This knowledge allows us to develop effective strategies tailored to the unique needs of each brand we represent.

Entering the Nigerian Market: A Step-by-Step Guide

Registration of New Products and Brands

The first step to entering the Nigerian market is the registration of new products and brands with the appropriate regulatory bodies. The National Agency for Food and Drug Administration and Control (NAFDAC) is the key authority responsible for regulating and controlling the importation, exportation, manufacture, advertisement, distribution, sale, and use of food, drugs, cosmetics, medical devices, chemicals, and packaged water in Nigeria.

Steps for Registration:

  1. Documentation: Gather necessary documents, including a Certificate of Incorporation, Power of Attorney, and a comprehensive dossier of the product.
  2. Application Submission: Submit the application through the NAFDAC online portal, along with the required fees.
  3. Evaluation and Inspection: NAFDAC will evaluate the product and may conduct an inspection of the manufacturing facility.
  4. Approval and Registration: Upon successful evaluation and inspection, NAFDAC will issue a registration number, allowing the product to be legally imported and sold in Nigeria.

Importation Process

Importing products into Nigeria involves several steps to ensure compliance with local regulations and standards.

  1. Pre-Arrival Documentation: Obtain necessary import permits and ensure all documentation is in order, including the Bill of Lading, Commercial Invoice, and Packing List.
  2. Customs Clearance: Upon arrival, products must be cleared through the Nigeria Customs Service. This process includes submitting the necessary documents, paying applicable duties, and undergoing inspections.
  3. NAFDAC Clearance: For food and FMCG products, NAFDAC clearance is mandatory. This involves laboratory testing and compliance checks.
  4. Logistics and Distribution: Once cleared, products can be transported to our distribution centers and subsequently delivered to retailers across Nigeria.

Marketing Environment in Nigeria

The Nigerian market is characterized by a young, vibrant, and growing population with increasing purchasing power. Urbanization and rising incomes are driving demand for a wide range of products, particularly FMCG.

Key Considerations for Marketing:

  • Cultural Sensitivity: Understanding and respecting local customs and preferences is crucial for effective marketing.
  • Digital Marketing: Nigeria has a high internet penetration rate, making digital marketing an effective tool for reaching consumers.
  • Retail Landscape: The retail environment includes a mix of modern supermarkets, traditional open markets, and online platforms. Tailoring your distribution strategy to leverage these diverse channels is essential.

Emphasizing FMCG Products: Food and Snack Products

The FMCG sector, particularly food and snack products, is one of the most lucrative and competitive segments in Nigeria. Consumers are constantly seeking new, high-quality, and affordable products.

Key Success Factors for FMCG Products:

  • Quality and Safety: Ensuring the highest standards of quality and safety is paramount. Nigerian consumers are increasingly health-conscious and demand safe, nutritious products.
  • Brand Awareness: Building strong brand awareness through targeted marketing campaigns and in-store promotions can significantly boost sales.
  • Affordability: Pricing strategies should consider the purchasing power of the average Nigerian consumer, ensuring products are affordable without compromising quality.
  • Distribution Efficiency: Efficient and widespread distribution is crucial. Partnering with Wigmore Trading guarantees that your products reach every corner of Nigeria, from urban centers to rural areas.


Wigmore Trading is the premier wholesale distributor in Nigeria, offering unmatched expertise, extensive market reach, and a deep understanding of the local market. Our commitment to excellence ensures that your products are not only successfully introduced into the Nigerian market but also thrive in this competitive environment. Whether you are a global brand looking to enter Nigeria or an established company seeking to expand your footprint, Wigmore Trading is your trusted partner for success.

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