Guide · Wigmore Trading

Martell Price in Nigeria 2026: Price List by Variant

FMCG & Distribution By wigmoretrading September 28, 2026

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Updated 28 September 2026 · Wigmore Trading, Lagos

Quick answer

As of September 2026, a 70cl bottle of Martell VS Single Distillery costs about ₦49,000–₦52,000 from established online stores in Nigeria. Martell Blue Swift (VSOP, 75cl) sells for about ₦84,500–₦91,500, and Martell XO (70cl) for about ₦226,000–₦322,000. Marketplace sellers on Jiji go lower and higher than this, and cartons of 12 bring the per-bottle price down. The full price list by variant is below.

In this guide

Martell price list in Nigeria (September 2026)
How much is Martell VSOP in Nigeria?
Buying by the carton: worked examples
What affects the price of Martell
Where to buy Martell in Nigeria
How to spot fake Martell
Which Martell should you buy?
Frequently asked questions

Martell price list in Nigeria (September 2026)

We checked live listings from Nigerian online retailers and marketplaces in late September 2026. The table shows what a single bottle costs from each seller at the time we checked. Prices move with the naira and with stock, so use this as a guide and confirm with the seller before you pay.

Martell variant	Size	Price seen (₦)	Where
VS Single Distillery	70cl	₦49,390	Jumia (JBF Official Store)
VS Single Distillery	70cl	₦50,000	Naija Liquor
Martell VS	70cl	₦51,900	BottleKing
Martell VS (marketplace)	70cl	₦36,000–₦60,000	Jiji sellers, mostly Lagos
Blue Swift (VSOP)	75cl	₦84,540	Jumia (JBF Official Store)
Blue Swift (VSOP)	75cl	₦91,500	Naija Liquor
Blue Swift (marketplace)	75cl	₦63,000–₦95,000	Jiji sellers
Martell XO	70cl	₦226,068	Jumia (JBF Official Store)
Martell XO	70cl	₦322,000	Naija Liquor
Chanteloup XXO	70cl	₦745,000	Naija Liquor
L’Or de Jean Martell	–	₦6,300,000	Naija Liquor
Cordon Bleu, Noblige, VSOP (red label)	70cl	No reliable live listing found	Ask the retailer for a current quote

Prices observed 27–28 September 2026 on Jumia, Naija Liquor, BottleKing and Jiji. Single-bottle prices, delivery not included.

Two things stand out. First, the same bottle can differ by about ₦2,500 on a VS and by almost ₦100,000 on an XO, depending on who is selling. Second, Martell’s own product line is broader than what Nigerian shops actually keep on the shelf. Martell lists VS, VSOP, Blue Swift, Noblige, Cordon Bleu, XO, the Single Cru range, Chanteloup XXO and L’Or de Jean Martell in its official range. In Nigeria, the VS and Blue Swift are the everyday sellers. The rest tend to be special orders.

How much is Martell VSOP in Nigeria?

When most Nigerians ask for “Martell VSOP”, they mean Martell Blue Swift, the blue-labelled bottle marked V.S.O.P. It is a VSOP cognac finished in bourbon casks, and in September 2026 it cost ₦84,540 on Jumia’s JBF Official Store and ₦91,500 at Naija Liquor. On Jiji, single bottles were listed from ₦63,000 to ₦95,000.

Two warnings about Blue Swift prices:

Very cheap “VSOP” is a red flag. One Jiji listing offered a “Martell VSOP” at ₦43,000, which is below what established shops charge for the younger VS. That price should make you ask questions before you pay.
Very expensive isn’t a guarantee either. We also saw a third-party Jumia listing for Blue Swift 75cl at ₦185,000, more than double the official-store price for the same bottle. Always compare at least two sellers.

The classic red-label Martell VSOP (sometimes sold as VSOP Aged in Red Barrels) is less common in Nigerian shops than Blue Swift. We could not find a reliable live price for it, so ask your retailer directly.

Buying by the carton: worked examples

If you are stocking a bar or buying for a wedding, owambe or corporate event, carton prices matter more than bottle prices. Here is what the September 2026 listings work out to.

Purchase	Bought as singles	Bought as a case/carton	Saving
Martell VS × 6 (BottleKing)	6 × ₦51,900 = ₦311,400	₦293,900 per case	about ₦17,500
Blue Swift × 12	12 × ₦84,540 (Jumia) = ₦1,014,480	₦800,000–₦880,000 per carton (Jiji sellers)	about ₦134,000–₦214,000
Martell VS × 12	12 × ₦49,390 (Jumia) = ₦592,680	₦430,000–₦450,000 per carton (Jiji sellers)	about ₦142,000–₦162,000

Calculated from listings seen in September 2026. BottleKing does not state its case size; a case of 6 is assumed. Marketplace carton prices come from individual sellers, not the brand. Check authenticity before you buy in bulk.

The saving on a carton is real, but so is the risk. A carton is also the easiest way for a dishonest seller to move fake or refilled bottles in one go. If you are buying ₦800,000 of cognac, spend ten minutes on the checks in the fake-spotting section below, and pay a business with an address you can visit.

Stocking a bar, hotel or event?

Wigmore Trading is a Lagos-based wholesaler that supplies spirits, wines and soft drinks to restaurants, hotels, retailers and event planners across Nigeria. Send us your list and we will quote for the full order, delivered.

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What affects the price of Martell in Nigeria

Martell is made in Cognac, France, and every bottle sold in Nigeria is imported. That shapes the price more than anything else:

The naira exchange rate. Importers pay for stock in foreign currency, so when the naira weakens, shelf prices follow within weeks.
Import duty, levies and clearing. Spirits attract duty and excise on top of freight, port charges and clearing costs. Retailers pass all of it on. If you import yourself, our import duty calculator gives you a first estimate.
The age of the cognac. Under cognac rules, the youngest brandy in a VS is aged at least two years in cask, in a VSOP at least four, and in an XO at least ten (cognac age categories). Older eaux-de-vie cost more to make, which is why an XO costs four to six times a VS.
Who is selling. Official brand stores on Jumia and established liquor shops price consistently. Marketplace sellers range widely, both below and above the shop price.
Season. Demand spikes in December and during wedding season, and cartons often sell out. Buy early for December events.
Venue mark-up. In clubs, lounges and hotels you pay for the service, the space and the ice as well as the bottle. Expect a large mark-up on the retail prices above.

Where to buy Martell in Nigeria

Online stores

For single bottles, the most consistent prices we saw were on Jumia’s JBF Official Store and on established liquor retailers such as Naija Liquor and BottleKing. BottleKing also offers a case price, and Naija Liquor carries the rarer bottles, Chanteloup XXO and L’Or de Jean Martell. Jumia offers cash on delivery.

Supermarkets (including “Martell price in Shoprite”)

Many people search for the Shoprite price. We could not find an online Shoprite listing for Martell to quote, so we can’t give you a verified figure. SPAR Nigeria lists Martell Blue Swift VSOP 75cl on its website, but no price was shown when we checked. Supermarket shelf prices change often, so check in store or phone ahead, and compare with the online prices above.

Marketplaces (Jiji and Instagram sellers)

Jiji is where you will find the lowest and the highest prices, and most of the carton deals. Some sellers are genuine wholesalers and some are not. Buy in person where you can, inspect the bottle before you pay, and read our guide on where to buy original drinks in Lagos.

Wholesale for businesses

Bars, hotels, restaurants and retailers are better served by a wholesaler with a warehouse and proper invoices. See Martell wholesale enquiries with Wigmore Trading, or our overview of wholesale alcoholic drinks for hotels.

How to spot fake Martell

Popular cognacs are among the most counterfeited drinks in Nigeria. Fake or refilled bottles can contain industrial alcohol or methanol, which is dangerous. Check every bottle before you pay:

Price check. If a VSOP costs less than a VS from an official store, walk away.
Seal and capsule. The capsule over the cork should be tight, straight and undamaged, with no glue marks, tears or signs it has been lifted.
Label print. Genuine labels have sharp text, straight edges and clean embossing. Blurry print, spelling errors or labels that peel easily are warning signs.
Fill level and colour. Bottles from the same batch should be filled to the same level. The cognac should be clear, with no floating particles.
Importer details. Look for the importer’s details and a NAFDAC registration number on the label or sticker, and ask the seller who imported it.
Invoice. For carton purchases, insist on a proper invoice with the seller’s business name and address.
Smell after opening. A harsh, chemical or nail-polish smell means stop drinking immediately.

For a fuller checklist, read how to identify fake alcohol in Nigeria. Scammers also pose as well-known companies on WhatsApp and Instagram. See our safety page for Wigmore’s only official contact channels.

Which Martell should you buy?

If you want…	Choose	Typical shop price (Sept 2026)
A mixing cognac for parties and cocktails	Martell VS Single Distillery	₦49,000–₦52,000
The crowd-pleaser for events, neat or on ice	Martell Blue Swift (VSOP)	₦84,500–₦91,500
A gift or celebration bottle	Martell XO	₦226,000–₦322,000
A statement bottle	Chanteloup XXO	about ₦745,000

If you are weighing Martell against other brands, compare our guides to Hennessy XO prices in Nigeria and Jameson whiskey prices.

18+ only. Cognac is a strong spirit. Please drink responsibly, never drink and drive, and keep alcohol away from children.

Frequently asked questions

How much is a bottle of Martell in Nigeria?

As of September 2026, Martell VS (70cl) costs about ₦49,000–₦52,000 from established online stores, Blue Swift VSOP (75cl) about ₦84,500–₦91,500, and Martell XO (70cl) about ₦226,000–₦322,000. Marketplace prices vary more widely.

How much is Martell VSOP in Nigeria?

Martell Blue Swift, the VSOP most sold in Nigeria, was ₦84,540 on Jumia’s JBF Official Store and ₦91,500 at Naija Liquor in September 2026. Jiji sellers listed single bottles from ₦63,000 to ₦95,000.

What is the Martell price in Shoprite Nigeria?

We could not find a published online Shoprite price to verify. Supermarket shelf prices for VS and Blue Swift are usually close to the official online store prices above. Check in store, as prices change often.

How much is a carton of Martell?

In September 2026, Jiji sellers listed cartons of 12 Martell VS at ₦430,000–₦450,000 and cartons of 12 Blue Swift at ₦800,000–₦880,000. BottleKing sold a case of VS for ₦293,900. Verify the seller before buying in bulk.

Why is Martell XO so much more expensive than VS?

XO is blended from much older eaux-de-vie, at least ten years old against two years for a VS. Longer ageing, smaller volumes and higher import duty on a higher-value bottle all push the price up.

Is Martell cheaper than Hennessy in Nigeria?

At XO level, yes, at the time of writing. Martell XO was ₦226,068–₦322,000, while Naija Liquor listed Hennessy XO at ₦346,000 on sale (₦430,000 regular) in September 2026. Compare like with like (VS with VS, XO with XO) when you shop.

How much does Martell cost in a club?

Club and lounge prices are set by each venue and include a large mark-up for service, space and mixers. We don’t publish club prices because they vary so much. Ask for the bottle menu before you order.