+234 1 2934174 +234 1 2934176

How To Become a Distributor for Guinness in Nigeria: What You Need to Know
Get in touch on Whatsapp now:
Register Online as a Distributor with Wigmore Trading

Are you interested in becoming a Guinness distributor? You are not alone. There are over 7,000 distributors currently working with the brand to sell their product all throughout Nigeria. While it may seem like an impossible task, there is hope for everyone! This article will help guide you through what’s required of distributors and how to become one yourself.

The Nigerian beer industry is a billion-dollar industry. With Guinness being one of the most recognizable brands in Nigeria, it’s no wonder why people are interested in becoming distributors for this company. In order to become a distributor, you’ll need to meet certain requirements and qualifications that will be discussed below. Once you’ve read through these steps and have determined if this is something you want to pursue, I highly recommend checking out Guinness’ website for more information on how they can help your business succeed:

Section 1: Why Become a Guinness Distributor

There are two major reasons why a person would choose to become a distributor.

The first reason is simply to gain more sales! The ideal benefit to gain from becoming a distributor is to be able to sell Guinness anywhere, at any time. The more you make, the more Guinness you can stock. More customers means more sales and more sales means more money.

The second reason why you may want to become a distributor is to have the pride of being a Guinness Distributor. Being a distributor has many advantages as well. You will be able to network with the best in the industry. You will also be able to share Guinness and be introduced to people who will be able to help you take your business to the next level. You will be able to travel and learn about other cultures.

What’s Required Of a Distributor

The eligibility requirement for Guinness distributors is pretty straightforward. The most important thing is that you must be a genuine person with genuine business interests. If you’ve been saving up a half-year’s salary for a car or a mortgage, or are in a leadership position in a school, or you’ve been busy teaching in a hospital, then you’re probably not ready for a Guinness distribution role.

Instead, it’s best to work for Guinness as an independent contractor, or to work within a larger company.

Many distributors work alone, with a handful of partners, but others will be part of a distributor network. Many retailers and restaurants will have their own teams of distributors, but there are more corporate customers for Guinness distributors.

The Steps To Becoming a Guinness Distributor
Before you can become a distributor, you need to have a professional NIP, C-class license. To obtain a C-class license you must meet certain criteria such as having $2000 minimum sales, a minimum of three years’ experience, and good performance. Most distributors receive training in their area of choice.

You will need to submit your first three months of sales for review and approval. Once approved, you can apply to become a distributor.

Guinness does a thorough background check on all of their distributors. This is to make sure that they are reliable and qualified to serve customers. Once you’ve passed your background check, you’ll be sent an appointment to meet with a manager of the local store.


While you may think that being a distributor sounds like it’s all about sales, it’s not. You’ll still need to deliver exceptional service and commitment, and have a sound system in place to ensure you’re ready to accept all incoming calls. It’s important to note that being a distributor will also help boost your overall career and development. It could be a great place to start to break into the beer distribution business!

Back to News

No Comments Yet.



Each month, Wigmore team of experts contribute to the latest insights and analysis, setting the agenda and leading the discussion on unlocking capital so you can put it to work.

Toothpaste Wholesale Distributor in Nigeria

Are you looking for a new toothpaste supplier? Register Online as a Distributor with Wigmore Trading Wigmore Trading is the leading wholesale distributor of toothpaste in Nigeria. We offer 100%...

Read More

How to Become a Peak Milk Distributor in Nigeria: Get Started Today

Register Online as a Distributor with Wigmore Trading Nigerian distributors are on the rise. It is not too late to start your own distributorship. With Peak Milk Nigeria, you can...

Read More

How To Become A Nestle Distributor In Nigeria: Step-by-Step Guide

Register Online as a Distributor with Wigmore Trading Nestlé is the largest food company in the world. It has a presence in over one hundred and eighty countries, employs around...

Read More

How to Buy Heinz Wholesale in Nigeria: A Guide to Finding Heinz

Register Online as a Distributor with Wigmore Trading The Nigerian population is steadily increasing, and with that comes an increase in the amount of people who are living below poverty...

Read More

How to Buy Kelloggs Wholesale in Nigeria: The Best Prices and Where to Purchase

Register Online as a Distributor with Wigmore Trading Kelloggs is a popular brand that offers cereals and snacks to Nigerians. The products are produced in Nigeria and exported overseas, but...

Read More

Wigmore Trading, FMCG Distributors, Wholesale and Logistics in Lagos, Nigeria. Abuja & West Africa. | Wigmore Trading Nigeria | Wigmore Trading Nigeria