A vision without mechanics is a wish. These are the mechanics — and where each one stands today.
Grow the width and depth of the retail distribution network, and the infrastructure carrying it.
Build relationships and alliances with multinationals and local companies — with a view to distributing for them.
Broaden the product offering — but by doctrine, not accumulation. Every line earns its place by a rule set out below.
We recognise there are social responsibilities that come with conducting this business — and where we identify them, we act on them.
The most deliberate idea in the founding vision — a two-sided rule for choosing what we sell, and what we'll eventually manufacture.
We concentrate our import trade on goods that are not import-substitutable — products West Africa doesn't yet produce at scale.
Where goods are import-substitutable, the long play isn't importing harder — it's backward integration: moving up the chain toward making them here.
The vision closes the way the founders wrote it: the only way we achieve any of this is by working together — as a company, and with our customers. It's why the promises live in writing, why prices are explained, and why "partner" isn't a marketing word here.
Vision, mission and values all stand on that one condition.
Together, or not at all · Since 2013Buy at the prices the vision was written to create, or bring us your brand and grow with the network — either way, you're in the plan.
