How To Become a Distributor for Hero Beer in Nigeria

Register Online as a Distributor with Wigmore Trading

Through their website, you can apply to become a distributor for Hero Beer in Nigeria. This company is the official importer of Heineken beer and Amstel Malta so they are known as one of the biggest distributors in the country.

What is the Duties of a Distributor?

Being a distributor is an opportunity for a business owner to get feedback and listen to their customers. This gives a business owner an opportunity to learn and find out the problems and issues they are having, to fix these issues and create a higher relationship with the customers. The company wants distributors to be honest and transparent as they gain trust with the customers. Distributors are supposed to uphold the reputation of the business by doing the right thing and making sure the beer is in the right place at the right time. Distributors also have to handle things like product and price so they do not sell their beer for too high a price or in high volumes and ruin the reputation of the company.

The History of Hero Beer

Hero Beer (a registered trademark of Heineken Nigeria) was first introduced to Nigeria in 1981 by Heineken International. Hero is considered a premium beer and was named after a local hero in Nigeria. Hero now has three variants; Oktoberfest, Hallo Queen and Heineken.

Hero Beer To The Market

Hero is available in large and small sizes from supermarkets, supermarkets and modern trade stores, bars and night clubs. They also have a wide selection of the products.

The Experience of Distribution

According to the Head of Distribution for Heineken Nigeria, Ms Betty Asoro, “The expansion of Hero, thus, supports the effort of Heineken Nigeria to increase the market penetration of the beer brand in Nigeria.

How to Apply for a Job as a Distributor
Interested people can apply through the following website: www.herobeer.com.ng. Click on “enter an online request form” to obtain an application. Once you submit an application, they will take the applications into account. The best part is you will not have to pay to obtain an employment offer. If the company accepts you, they will assist you in applying for a visa and other necessary visas.

Source by Akeem Gbolahan

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What are the Requirements to Become a Distributor?

Their products are regulated by the Nigerian Alcohol Regulatory Agency (NARA) and they want distributors to be businessmen. Hence, they require applicants to have at least N30million monthly revenue. As a distributor, you need to also have experience in the areas of business and marketing. You can be a distributor if you:

Have a good sales force

Have good market penetration

Have good business structure

They also like distributors to be exporters. The only time that you can’t be a distributor is if you are a member of the board of NARA or the COO of a NARA-registered company. This is a company run by the NARA.

How to Become a Distributor for Hero Beer in Nigeria?

This business opportunity is great as you can make some huge profits.

How Much Does it Cost to Become a Distributor?
To become a distributor for Hero Beer, you will have to be ready to spend the sum of N150,000.00. You will also have to make sure that you are not a new marketer. Hero Beer is known to be one of the most recognized beer brands in Nigeria, so if you want to be successful in this venture you need to be ready to take every opportunity to promote the brand.

Who Are the Customers?

The customers of Hero Beer are different from the typical Nigerian consumers because most of the buyers of the beer are from Europe and United States of America. So, it is very easy to sell the beer in these countries.

How Much Does Hero Beer Pay in USA?

This company collects 5 percent of the price from the distributor for every litre of beer sold.

Importing from West Africa to Nigeria

Once you have your brand of beer ready, you are able to apply for the importation of your beer and you will have the assurance of getting a good price because this is the official company. When you import, you will be able to import a minimum of five cartons per day because there are twelve of them.

In the event that you are able to fulfill that requirement, you will be able to be selling your beer to stores, hotels, restaurants and other places that you have been wanting to sell in Nigeria.

The amount of beers you are able to bring in for each day varies. However, it is usually about 1,000 cartons.

You need to visit their website to be able to find out the details of the whole process. It is not a complicated process at all.