What does Wigmore Trading do?

Wigmore Trading is West Africa's leading FMCG wholesale distributor and logistics company, based in Lagos, Nigeria. We supply food, beverages, household goods, and consumer products to retailers, supermarkets, restaurants, and businesses across Nigeria and Ghana. We also help international brands enter and distribute across the West African market.

Can Wigmore Trading distribute my brand in Nigeria?

Yes. We act as exclusive distributor and brand ambassador for international FMCG brands in Nigeria and West Africa. We handle market research, NAFDAC regulatory compliance, sample shipments, sales deployment, and ongoing distribution through our network of 1,500+ partner distributors and 2,500+ active customers. Contact sales@wigmoretrading.com or book a 15-minute consultation at wigmoretrading.com.

Does Wigmore Trading offer warehousing in Lagos?

Yes. Our Store and Sell package provides temperature-controlled pallet storage in Lagos including cold storage rooms for heat-sensitive products. We also assist with sales and distribution of your stored stock.

Does Wigmore Trading handle shipping and customs clearance?

Yes. We offer full import and export logistics including air cargo, sea freight (LCL and FCL), container handling, and customs clearance in Nigeria. Our shipping services are available at ship.wigmoretrading.com.

How do I buy wholesale products from Wigmore?

You can browse and order wholesale products online at wigmorewholesale.com. We deliver to Nigeria, Ghana, Kenya, South Africa, the UK, and the USA. For large or bespoke orders contact sales@wigmoretrading.com.

Does Wigmore Trading supply supermarkets and restaurants?

Yes. We supply supermarkets, hotels, restaurants, bars, pharmacies, schools, and government organisations across Nigeria. We work with all major supermarket chains in Nigeria and provide door-to-door delivery across Lagos with temperature-controlled vehicles.

Which international brands does Wigmore Trading work with?

We have worked with major international brands including Kelloggs, Heinz, Pringles, and Procter and Gamble. We are West Africa's largest supplier of international branded consumer goods and help brands establish their own on-the-ground operations in Nigeria.

All Services · wigmorewholesale.com

Advertise on Homepage of Wigmore Wholesale (1 month banner/pop-up + one category)

A one-month homepage banner and pop-up on wigmorewholesale.com, plus placement on one product category of your choice — putting your brand directly in front of the retailers, resellers and SMEs who come to our store to spend, not to browse.

$500.00 per month Artwork adapted for you · placement confirmed with proof

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Advertise on Homepage of Wigmore Wholesale (1 month banner/pop-up + one category) — All Services

What's included

Three placements. One month. One audience that buys in bulk.

Placement 1

Homepage banner

Prime position on the wigmorewholesale.com homepage — the first screen every visitor lands on, linking straight to your products or your own site.

Placement 2

Site pop-up

A pop-up shown to visitors during their session — the placement nobody scrolls past, with your offer and a click-through button.

Placement 3

One category page

Your banner on the product category your buyers actually shop — beverages, food, home care, wherever your product fights for the basket.

Who sees it

Not traffic. Buyers.

Wholesale visitors arrive with purchase intent — carts here hold cases and pallets, not single items.

B2B & wholesaleRetailers, resellers, supermarkets, restaurants and SMEs restocking for business — the audience brand owners struggle to reach with consumer ads.

Nigeria + West AfricaBuyers across Nigeria with reach into Ghana and the wider region through our Accra operation and shipping desk.

210,000+ customersThe SME customer base built across Wigmore's channels since 2013 — your banner rides on that standing traffic.

Want current visitor numbers before you book? Fair ask — request the latest traffic and audience snapshot on WhatsApp and we'll share real figures, not adjectives.

The process

Booked today, live this week.

STEP 1Book your slotSubscribe below or start on WhatsApp — we confirm placement availability and your start date.

STEP 2Send your artworkBanner artwork or just your logo and offer — our team adapts it to every placement size at no extra cost.

STEP 3Go liveYour campaign goes live on the confirmed start date — homepage, pop-up and your chosen category.

STEP 4Proof & renewalScreenshots confirming your live placements, and a desk that talks to you before any renewal, not after.

Book this product

Two ways in.

This package

Advertise on Homepage of Wigmore Wholesale (1 month banner/pop-up + one category)

Homepage banner — the store's front window

Site pop-up with click-through to your offer

Banner on one product category of your choice

Artwork adapted by our team · proof of placement

$500.00 per month

Lighter option

Single category placement

Banner on one product category page

Reaches buyers already shopping your aisle

Same artwork support & placement proof

The sensible test before going homepage-wide

$200/month

Ask about this on WhatsApp

The details

What we need from you.

ArtworkYour banner design — or simply your logo, product shots and offer text, and our marketing desk builds the banner and pop-up for you at no extra cost.

Link destinationWhere clicks should land — your products on wigmorewholesale.com (strongest for sales), or your own website or WhatsApp line.

Category choiceThe product category for your third placement — pick where your buyers already shop.

Start dateCampaigns start on the date confirmed at booking; placement availability is confirmed before payment is taken, so you're never queued silently.

Duration & renewalOne month per booking, renewing monthly as a subscription — we confirm with you before renewal, and you can stop anytime from your account or a WhatsApp message.

Straight answers

Asked before every campaign.

How many people will actually see my banner?

We won't print a vanity number here that goes stale — ask the desk for the current traffic and audience snapshot and we'll share real recent figures before you pay. What we'll say confidently: this is wholesale traffic, so you're reaching buyers who purchase in cases and pallets for resale — one converted retailer can be worth hundreds of consumer clicks.

Can you design the banner for me?

Yes — send your logo, product images and the offer, and our marketing desk builds the banner and pop-up adapted to each placement. It's included, not an upsell; a campaign only works if the creative does, and we'd rather your ad look right than save an hour. If you want a fuller creative push behind it, that's our marketing & sales desk.

Is my slot exclusive?

Placement inventory is limited by design — a homepage stuffed with ads sells nothing for anyone. Availability for your dates and category is confirmed at booking, before payment, so what you buy is what actually runs.

How do I know it's live?

You'll receive proof of placement — screenshots of your banner, pop-up and category placement live on the site — at campaign start. And of course, you can simply visit wigmorewholesale.com any day of your campaign and see yourself on the shelf.

What works best in this placement?

Honest answer from watching campaigns: a clear offer beats a pretty logo — "Case price ₦X this month" outsells "Quality since 1985" every time. Wholesale buyers are price-and-margin animals; give them a number, a product shot, and one button. Our desk will tell you plainly if your creative is likely to underperform.

Can I sell my products on Wigmore Wholesale too?

That's often the smartest combination — list your products through our distribution program so your banner clicks land on a buyable product page, then advertise to drive the traffic. Ad plus availability is where the sales actually happen; an ad for a product nobody can buy is just decoration.

Advertising placements are subject to availability and content approval; we decline advertising for products we cannot verify or that conflict with regulatory requirements. Prices in USD; billing via our online store as a monthly subscription. Traffic and audience figures are shared on request and reflect recent actuals at the time of sharing. Proof of placement is provided at campaign start.

Advertise on Homepage of Wigmore Wholesale (1 month banner/pop-up + one category)

Three placements. One month. One audience that buys in bulk.

Homepage banner

Site pop-up

One category page

Not traffic. Buyers.

Booked today, live this week.

Two ways in.

Advertise on Homepage of Wigmore Wholesale (1 month banner/pop-up + one category)

Single category placement

What we need from you.

Asked before every campaign.

The front window of the store is for rent. Take it.