Commercial Director
Martin Nwike
Commercial strategy, pricing and the partnerships that decide whether a trade works. Martin sets the terms Wigmore trades on.
What Martin handles.
Enquiries reach the right person faster when they start in the right place. This is what sits with this desk.
Pricing and commercial termsIndicative and firm pricing, Incoterm structure, payment terms and where there is room to move on a deal.
New market and sector entryWhether a product or a market is worth entering, what it costs to land there, and what the realistic first order looks like.
Vendor and client partnershipsDistribution agreements, supply arrangements and the terms that make a partnership last past the first season.
Revenue and margin on large contractsTenders, framework agreements and anything where the structure of the deal matters more than the unit price.
Martin Nwike
Commercial Director, Wigmore Trading
As Commercial Director of Wigmore Trading, Martin Nwike brings dynamic leadership, strategic foresight, and extensive market expertise to one of Nigeria’s fastest-growing trading companies. With a robust background in international trade, supply chain management, and commercial operations, Martin plays a pivotal role in driving the company’s growth and profitability across diverse product lines and markets.
Martin is responsible for overseeing the development and execution of commercial strategies that align with Wigmore Trading’s mission to deliver high-quality goods and exceptional service throughout West Africa and beyond. His role encompasses market analysis, client acquisition, vendor partnerships, pricing strategy, and revenue optimization, ensuring that the company remains competitive and agile in a rapidly evolving economic environment.
With a hands-on approach and a passion for innovation, Martin has led successful expansions into new sectors and regions, helping position Wigmore Trading as a trusted partner in commodities, FMCG, logistics, and procurement services. He is also committed to fostering a high-performance sales culture and empowering teams with the tools and vision needed to exceed ambitious targets.
Martin’s leadership continues to solidify Wigmore Trading’s reputation for integrity, operational excellence, and customer satisfaction, making him a key architect of the company’s ongoing success.
Work out the numbers first.
Most questions this desk gets are answered faster when you have already costed the thing you are asking about.
Tell us what you need. We will put you in front of the person who does it.
Commercial terms, logistics, sourcing or a first enquiry — say which and we will route it rather than pass you around.
