How to Become a Pepsi Distributor in Nigeria (2026 Guide)
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How to become a Pepsi distributor in Nigeria
Pepsi in Nigeria is bottled and distributed by the Seven-Up Bottling Company (SBC), which also makes 7Up, Mirinda, Teem, Mountain Dew and Aquafina. SBC appoints its own distributors. If you’re starting out, the quickest way in is to buy Pepsi at wholesale, build a round of shops and kiosks, and grow from there.
At a glance
- Bottler
- Seven-Up Bottling Company (SBC), privately owned, founded by the El-Khalil family
- Brands
- Pepsi, 7Up, Mirinda, Teem, Mountain Dew, Aquafina, Supa Komando
- Plants
- Lagos, Ibadan, Aba, Kano, Kaduna, Enugu, Benin and Ilorin, among others
- Buy wholesale
- Pepsi and soft drinks on Wigmore Wholesale
How Pepsi distribution works in Nigeria
SBC has been bottling in Nigeria since the 1960s and runs plants across the country, so each region is served from a nearby factory. Big distributors buy direct from SBC depots by the truckload. They supply sub-distributors and wholesalers, who in turn supply shops, kiosks, restaurants and event caterers.
Soft drinks are heavy and the margin per pack is small. The traders who do well keep their delivery routes tight, sell the full range (Pepsi, 7Up, Mirinda and Teem together), and never let a regular customer run dry.
Buy Pepsi at wholesale today
How to get started
Get the basics in place
- A business registered with the CAC (we can help)
- Cool, dry storage space. Keep cases off the floor and out of direct sun, which fades labels and heats the drinks.
- A tricycle, bus or small van for deliveries
- Cash for your first order and one reorder (trade finance options)
Register with Wigmore Trading
Sign up free at wigmoretrading.com/apply-now. A member of our team will call you back to talk through your area and opening order.
Pick your outlets
Kiosks, provision stores, chop bars, schools, offices and event planners all buy soft drinks. Start with 20 to 30 outlets close together rather than a few spread across town.
Check your margin
Compare our soft drinks wholesale price list with what your outlets pay now, and run the numbers below.
Order little and often
Drinks tie up a lot of cash and space. Order what you can sell in a week or two and reorder on a fixed day.
Pair Pepsi with water. Shops that buy soft drinks almost always need bottled water too, and it sells all year. See our guide to becoming an Aquafina distributor.
Will the numbers work?
Use your own quotes. Profit is before tax and before paying yourself. Nothing you type is saved.
Going direct with SBC
Once you’re moving steady volume, you can approach SBC’s sales office in your region about a direct distributorship. Expect them to look at your sales record, warehouse, vehicles, coverage area and the cash you can commit to each order. Your history buying through a wholesaler counts in your favour.
Common questions
Who distributes Pepsi in Nigeria?
How much do I need to start a Pepsi distribution business?
Can I sell Pepsi and Coca-Cola together?
Where can I buy Pepsi at wholesale price?
Which Pepsi pack sells fastest?
Start selling Pepsi this month
Register free, buy at trade prices, and build your round of outlets.
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